Ignas Stancikas is a Lithuanian architect making waves within the USA and past together with his bespoke architectural service, Truoba.

Truoba focuses on designing customized properties grounded in Ignas’ imaginative and prescient of presenting conventional Lithuanian design ideas for a up to date market. Prospects select a predesigned home plan from Truoba’s web site and may then customise it. 

The idea was born throughout Ignas’ time finding out structure in Glasgow, Scotland. “Alongside finding out, I wished to develop my portfolio. That stated, I wished my ideas to be constructed, not simply drawn up.” So Ignas spent his summer season holidays in his native Lithuania, engaged on small structure designs and providing them to native actual property brokers, dwelling builders, and builders. 

Taking From Custom 

Ignas started designing in Lithuania, a comparatively small market with the development trade routinely retaining with the established order. Throughout this time, he researched and analyzed properties constructed within the USA, which led to him founding Truoba there. 

In Lithuanian, Truoba means a standard Lithuanian home. This design will slowly change into extinct over the following thirty years as such properties are demolished and changed by new builds. Truoba’s objective is to protect conventional Lithuanian housing by translating the design to fulfill present residing wants. 

“Lithuanian housing is distinctive as a result of the properties are embellished with conventional Lithuanian patterns – you will discover them on buildings in addition to folks costumes. We imagine the trendy minimalistic fashion has change into too empty and boring. Modernism, in some circumstances, lacks element. So Truoba designs trendy homes which are extra detailed in a particular means – the identical means a standard Lithuanian home would function folks geometry as ornament.“

A Transfer within the Market

Transferring to the American market meant shifting views in each the development and web site industries. The designs of homes constructed at this time within the USA are the identical as 100 years in the past, based mostly on architectural types comparable to Colonial, Craftsman, Cottage, and Mid-century trendy. 

Architects design solely 2% of latest homes. Basic contractors maintain the remaining. Their portfolios often comprise 15-20 properties that they hold constructing time and again all through the years. Truoba affords a unique foot ahead. 

“There’s a massive area of interest when you perceive how the development trade works within the USA. In 2019, 800,000 properties have been constructed right here. I spent lots of time analyzing homes constructed within the US.” Over three months, Ignas traveled throughout 17 states by automotive, visiting suburbs in every metropolis and city to determine the methods by which he might enhance the market.  

Dwelling Is The place the Coronary heart Is

Truoba’s power lies in its web site design. It supplies the shopper with a imaginative and prescient earlier than they decide to the acquisition. This on-line interplay lets clients be artistic and eliminates the disconnect between their desired venture and the top consequence, a difficulty that’s frequent when working with native architects.

“We do what we do as a result of we merely need to make peoples’ lives higher. We achieve this by providing good designs and practical homes that may be constructed with out losing too many supplies on pointless options. Shelter is a primary human want, and everybody must have a house. 

“Life can enhance relying on the residing setting. For instance, your temper could enhance simply by having the next ceiling with higher home windows from all sides that might seize the solar from completely different instructions all through the day. Structure has an ideal energy to form our life high quality, and that drives us towards higher outcomes.

“Essentially the most thrilling venture is at all times the following one. My coronary heart belongs to the venture that I work on at a given time. I really like developing with a home design that folks would love and determine to construct.” 

Creativity On-line

Truoba’s present web site – Ignas developed it himself – is an extension of its authentic format constructed on WordPress. It was initially hosted by a unique supplier, however Ignas is pleased that he made the change to Hostinger: “I’m not an IT man. Having been with Hostinger for round three years, I’m relieved that I’ve every little thing from a powerful web site design, an intuitive internet hosting interface, nice servers based mostly in America, and past sensible buyer assist that cares.”

Truoba’s web site is greater than only a service that lets the purchasers mess around with the design of their buildings. It’s important to the enterprise’s branding, too. For instance, when Ignas discovered that the pronunciation of Truoba was interpreted otherwise relying on the geographical location, properly-applied website positioning methods made the model globally recognizable on-line.

“The title ‘Truoba’ will carry difficulties for individuals who communicate different languages. However it is a case when a enterprise has to comply with the primary imaginative and prescient. The mispronunciation challenge will be solved by website positioning as our enterprise will be discovered on-line on engines like google comparable to Google. Whether or not they pronounce it ‘Truba,’ ‘Trouba,’ or ‘Troba’, with the assistance of website positioning, folks can nonetheless discover the web site. ” 

Dreaming Up Actuality

Truoba’s success is measured by the variety of pleased households they’ve helped construct their dream properties. “Shoppers ship us emails and pictures of the constructed homes, and it’s heartwarming to listen to all the great issues they point out about residing in them. For a lot of, these properties are one thing they’ve been dreaming of for a very long time. Nice outcomes and feelings are the largest driving power to maintain bettering our expertise.”

Trying again on the forming years of Truoba, Ignas ponders over the highs and lows of following your desires. “If you wish to begin a enterprise simply to become profitable, don’t begin. Most companies don’t flip a revenue for a while – this might be half a 12 months or extra. So discover a objective for your self and what you are promoting. A imaginative and prescient of how you could possibly assist others, enhance on present issues, or do the identical previous in a brand new means will show you how to overcome any hardships.”