Home Business News Indian start-up takes on Linktree with a instrument for content material creators

Indian start-up takes on Linktree with a instrument for content material creators

Indian start-up takes on Linktree with a instrument for content material creators


Content material monetisation platform Cosmofeed has launched SuperProfile, a link-in-bio instrument to assist its content material creators showcase all merchandise that may be monetised at one place. 

This assumes significance as for content material creators, a vital avenue of earnings is the attain and engagement they’ll get on platforms together with with the ability to make tailored digital merchandise for his or her audiences.  

Constructed as an infrastructure layer centered on showcasing merchandise on prime of all of the social media and messaging platforms, SuperProfile permits content material creators to mixture their social presence.  

Additional, it helps construct a single hyperlink touchdown web page the place creators can showcase their content material, portfolios and all merchandise that may be monetised at one place. 

“SuperProfile helps creators higher construction their content material by understanding what’s working and what isn’t,” mentioned Vivek Yadav, co-founder, Cosmofeed. Yadav together with Vishnu Pathak based the start-up in September 2021. 

By the way, whereas there are a number of world platforms equivalent to Linktree that assist creators construct a touchdown web page, SuperProfile affords a spread of monetisation integrations natively constructed for the Indian ecosystem. 

Whereas the core platform of Cosmofeed supplies any digital creator — no matter dimension — to begin monetising with its go well with of merchandise, with SuperProfile, Cosmofeed will grow to be the primary participant in India to concentrate on the ‘longtail creator market’ – a cohort of nano and micro content material creators that enjoys modest variety of followers. 

For longtail creators, who haven’t fairly achieved the standing of macro or celeb influencers, alternatives for model collaborations and merchandise promoting are erratic and unsteady.  

As these creators rely closely on direct monetisation from their area of interest viewers, SuperProfile’s options will allow content material creators to do this extra successfully. 

At present, there are over eight crore creators and professionals, together with influencers, video streamers, product creators, and others. Nevertheless, only one.5 lakh (lower than 0.2 per cent) are capable of successfully monetise their providers. With SuperProfile, Cosmofeed goals to empower the remainder of the creators to successfully monetise their content material. 

The instrument may even present analytical options to offer customers insights into their site visitors and efficiency throughout a number of social media platforms. These insights would come with their top-performing content material, CTR (click-through fee), variety of visits and clicks, and rather more. 

Additionally learn: RBI MPC initiatives GDP progress for 2023-24 at 6.4%, says Gov Shaktikanta Das

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