I Made $1.3 Million From a Single LinkedIn Put up

Startup

I Made $1.3 Million From a Single LinkedIn Put up | by Tom Fairey

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January 4, 2023

I Made $1.3 Million From a Single LinkedIn Put up | by Tom Fairey

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Listed below are the teachings I realized.

This isn’t an exaggeration, this actually occurred. Let me provide you with some context: The $1.3 million was an funding test. The submit was a picture. The funding got here from somebody I’d by no means spoken to earlier than and had seen the submit and despatched me a DM. Since this occurred, I’ve had time to replicate on what made this potential, and there are some distinct classes, which I’ll share on this story.

However first, a bit of background. I run a startup (Stakester), we’re two years previous, we’re in e-sports, so it’s a cool sector, and we’re experiencing some nice consumer development. I’ve simply over 7k connections on LinkedIn.

I wasn’t aiming to lift any cash at this stage; we’d simply closed a funding spherical. However we’re a startup, and the reality is we’re all the time elevating, simply possibly not formally. We’d dried up a bit of on the eye so I wished to get observed.

I’d realized a beneficial lesson throughout our final funding spherical: that in the case of getting cash, the chance for buyers to make a enormous return is every thing, so I wanted to seize their consideration with one thing that confirmed this.

With that in thoughts, right here had been the priorities;

Present development.
Present it’s occurring rapidly.
Get a number of folks to see it.
Get a number of the proper folks to see it.

Right here’s how I did it:

Decide a metric. Doesn’t actually matter which, so long as it’s significant and rising. Make this the spotlight of the submit. I made the picture a easy graph displaying a steep curve.
Point out a timeframe within the submit that appears quick. The trick right here is to make use of a bigger time interval so it has a decrease quantity. So as an alternative of 4 weeks, 1 month. Half a 12 months, as an alternative of 6 months. It is because the reader will see the quantity, not the interval.
Maintain all the info on LinkedIn — if you happen to want a hyperlink, put it within the feedback. LinkedIn prioritizes posts that preserve folks on the positioning. Additionally, add a related hashtag. TOP TIP: the image is prime actual property, however so is your first line, so make it attention-grabbing. Mine, “WARNING. HUGE BRAG BELOW,” was an invite to click on “learn extra.”
That is the magic: If you happen to add somebody right into a submit, as individuals are typically well mannered, they are going to virtually actually Prefer it. This implies it would present up on their feed. Subsequently, tag people who find themselves both within the sector you wish to attain, or related to folks which might be. I tagged everybody who since beginning the enterprise has invested, or has raised funding themselves. As a result of all of them may have related networks.

Lesson 1 — Shapes Promote

It doesn’t matter what the graph reveals, simply the form of it. It offers an instantaneous emotional response. We see the Covid stats going up, we panic, we see them happening, we chill out. Can we have a look at the numbers and what they characterize? Not often. It’s the identical right here, present a horny curve, individuals are going to get excited.

Lesson 2 — Don’t Ask

The second you ask for cash, the tables flip, you lose the facility. As a substitute, make them come to you. Feed that FOMO they usually’ll begin reaching out.

Lesson 3 — Put in The Groundwork

The likelihood of 1 submit getting $1M is, nicely, one in 1,000,000. I used to be extraordinarily fortunate, I do know this. However I made myself extra prone to be fortunate by placing within the groundwork first. I grew my LinkedIn group, I commented on different folks’s posts so they’re prone to reciprocate. Your profile might be the making of your enterprise. Make investments time and vitality into rising it and your probabilities of being fortunate can be exponentially elevated.

And at last, right here’s the submit.