Colin McMahon is the chief working officer of StartupNation Media Group. He’s a revered worldwide journalist, progressive information govt and media advisor. Previously editor-in-chief of Chicago Tribune and chief content material officer of Tribune Publishing, Colin now focuses on innovation, entrepreneurship and digital media growth.

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Once we interviewed the authors of the brand new e-book PROMPT, we requested how inventive ChatGPT might be. We used for instance the phrase they got here up with to explain their e-book: “a cookbook for the advertising world.”

Was such a flip of phrase nonetheless solely the province of the inventive human thoughts? Or may ChatGPT provide you with an analogy like that?

So, we reached out to Richard Bowman and David Boyle of Viewers Methods, the authors of PROMPT, A sensible information to model progress utilizing ChatGPT. 

In response, Bowman and Boyle put ChatGPT to a check. Right here is how that performed out:

Creator immediate to ChatGPT: We describe PROMPT as “a cookbook for advertising.” What different analogies may we’ve provide you with?

ChatGPT response: There are a number of various analogies that might be used to explain PROMPT as a framework for decision-making and problem-solving. Listed here are a couple of examples:

• A blueprint for fulfillment: Simply as a blueprint is an in depth plan that guides the development of a constructing, PROMPT may be considered a plan that guides the achievement of enterprise or private targets.
• A toolbox for problem-solving: Simply as a toolbox incorporates a wide range of instruments that can be utilized to finish totally different duties, PROMPT gives a set of instruments and strategies for fixing issues and attaining targets.
• A recipe for fulfillment: As you talked about, PROMPT may be considered a cookbook for advertising, in the identical approach {that a} cookbook gives a set of directions for making totally different dishes.
• A roadmap to achieve your vacation spot: Much like a navigation system that provides you the path to achieve your required location, PROMPT gives the steering to achieve your purpose.
• A GPS for enterprise decision-making: Simply as a GPS system gives real-time navigation and steering, PROMPT can present real-time steering for enterprise decision-making.
• A Playbook for successful methods: Like in sports activities, having a playbook can provide the edge to win. PROMPT may be thought as a playbook that gives methods to win in enterprise.

All these analogies can assist to convey the concept PROMPT is a complete and systematic strategy that can be utilized to information decision-making and problem-solving in a wide range of contexts.

A word on the authors:

David Boyle has 20+ years of expertise utilizing expertise to develop viewers intelligence and technique capabilities within the inventive industries. He has labored with among the world’s most prestigious leisure and luxurious manufacturers, together with EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. Boyle runs Viewers Methods, an company that helps manufacturers use a deep understanding of their audiences to drive progress.

Richard Bowman has 15 years of expertise within the FMCG, media and leisure industries. He has designed and delivered client segmentations and innovation plans for among the world’s largest manufacturers. Bowman works with the group at Viewers Methods and likewise runs This Is Perception, a client and market analysis and knowledge consultancy to assist manufacturers develop.