This story was first revealed on the Benzinga India portal.

Walt Disney Co’s DIS Indian arm, Disney Star. introduced its determination to license the TV broadcasting rights for Worldwide Cricket Council Males’s and U-19 world occasions to Zee, a home broadcaster, for the 2024-27 cycle in August 2023, but there’s been no ahead motion on the association.

What Occurred?  Disney Star gained the printed and digital rights to the Worldwide Cricket Council‘s (ICC) world occasions in India for the 2024-27 cycle however selected to license a portion of those rights to Zee Leisure Enterprises final 12 months, reported India’s News18 TV channel.

In a transfer hailed as a “masterstroke” by trade specialists, Disney Star has retained digital rights for ICC Males’s and U-19 tournaments, and each digital and broadcast rights for ICC girls’s occasions for the Indian market.

Disney Star’s option to license a part of the rights, which reportedly value them $3.04 billion, to Zee is seen as a technique to each cut back the monetary burden of the deal and maximize the potential of the digital part.

See additionally: Disney Scores 28 Sponsors For The 2023 ICC WTC Remaining: Report

Nevertheless, progress on the association has stalled, as a proposed merger between Zee and Sony for the printed rights has but to happen. Moreover, Zee has not offered Disney-Star with a financial institution assure for the deal. At present, solely a contract between the ICC and Disney Star and a joint press launch from Disney and Zee outlining the brand new association exist.

Regardless of these problems, Disney-Star is underneath rising strain, as they would be the ones to pay the ICC whatever the consequence between Disney-Star and Zee, after which Zee and Sony.

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