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It’s time for an additional product replace roundup, the place we let you know what’s new inside the ZoomInfo platform and the way these options assist you to do your job extra effectively. This replace contains options inside our MarketingOS, OperationsOS, and Refrain platforms.
MarketingOS
Many corporations function a number of LinkedIn accounts, giving them extra flexibility to symbolize a number of manufacturers and providers.
Our newest replace to MarketingOS lets customers join a number of LinkedIn accounts to a single occasion. This offers you the power to push a audience to a related LinkedIn account and join with a number of advert administration accounts.
Admins will discover this function within the Admin Portal. Choose a number of LinkedIn accounts to attach, and sync audiences to the account by making a marketing campaign.
Moreover, we’ve improved our WebSights function to make filtering by customer workplace areas even simpler. On the WebSights Analytics tab, the Customer’s Workplace Location column now features a hyperlink to view extra customer particulars. If there are a number of areas, you may simply see the place every distinctive web site go to is coming from.
OperationsOS
We’ve launched a brand new bundle known as Enrich Premium+ inside our OperationsOS platform. It features a new function, known as Uncover, that provides you entry to model information and higher activation alternatives via a direct connection to ZoomInfo information inside the RingLead software.
Our present Important and Premium packages give attention to giving customers a codeless approach to handle their go-to-market information. Whereas these packages enhance information high quality by enriching your current information, the addition of Enrich Premium+ will give customers probably the most full and constant view of their buyer base and permit them to uncover model new avenues for outreach.
Uncover is made up of three important parts:
- Search: Search via the ZoomInfo information cloud for contacts and firms that suit your Splendid Buyer Profile. Then export a listing of the businesses you found into your CRM, or different advertising automation software program, to fill in any gaps in your information.
- Uncover Associated: Discover model new contacts and firms which might be associated to your current information.
- Occasions: Monitor modifications that occur in your information even after it has been enriched. For instance, you may observe when your goal accounts obtain extra funding, and robotically ship a Slack or e mail to your gross sales crew.
Refrain
Customers can now hyperlink their emails inside Refrain settings, and clients who use Workplace 365 can even join their 365 e mail shoppers to Refrain. This replace eliminates the necessity for particular person customers to login to each their emails and the Refrain platform.
Try extra of our current product updates and options in our What’s New at ZoomInfo video sequence.
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