AMC Leisure’s AMC skyrocketed greater than 12%, triggering a volatility halt to the upside on Monday afternoon. So, what’s driving the retail investor-favorite inventory greater but once more?

The corporate introduced Monday that it’ll discover plans to flex pricing on its seats relying on the situation of the chair. Seats in the course of the theater will probably be dearer, whereas seats on the surface and aisles could also be cheaper.

Along with the information concerning the new pricing system, many different so-called “meme shares” shot greater. For essentially the most half, these names have excessive brief curiosity and a devoted following of retail traders. 

Mattress Tub & Past Inc’s BBBY traded greater by greater than 90% at one level Monday afternoon. GameStop Corp GME additionally traded greater, however solely by about 7%.