Situation 

The primary few weeks are crucial to organising new clients for fulfillment. A welcome nurture marketing campaign offers necessary info to get them began, creates a powerful first impression, builds product consciousness, and helps set up the shopper relationship.

Add new clients to a welcome drip marketing campaign from the customer support workforce. Automated messages ought to embrace clear directions for logging in, organising accounts, onboarding, and utilizing the platform. Make it clear who in your workforce will deal with the account and the place to search out further coaching and assets. If doable, embrace a welcome video from a senior government or, even higher, your CEO.

Triggers 

• Contract closes for a brand new enterprise deal
• New customers are added

Actions

• Deploy new buyer welcome sequence tailor-made to the buyer’s section size and persona
• Ship an automatic e-mail sequence with messages that information customers by their first 30 days