We have all heard how AI can assist us write higher, quicker, and with extra accuracy.

Whereas this sounds interesting, particularly for time-strapped salespeople, there’s a catch: not all AI instruments are created equal.

Right here, I put three AI instruments to the take a look at — ChatGPT, ChatSpot, and Copy.ai — to see which one writes the very best chilly e-mail.

Let’s dive in.

Cling on – would not ChatGPT, ChatSpot, and Copy.ai all use OpenAI?

Good catch – and sure, OpenAI powers all three instruments. Nonetheless, if I ask them the identical query (e.g., “What’s a very powerful comfortable talent to have in gross sales?”), they arrive at completely different solutions. ChatGPT favors empathy, ChatSpot prefers efficient communication, and Copy.ai says rapport-building.

How do these instruments, all powered by the identical know-how, arrive at completely different solutions?

For one, OpenAI has launched a number of variations of its fashions, and completely different instruments could possibly be utilizing completely different variations.

On high of that, some platforms incorporate extra logic after the mannequin generates a response, both to make sure high quality, take away undesired content material, or higher match the platform’s intent. This will result in variations within the remaining solutions.

There’s additionally the case of suggestions. Relying on the instrument, customers can upvote, downvote, or present suggestions on solutions. Over time, these suggestions loops information the instrument to favor sure kinds of responses over others.

Which AI Device is the Finest Gross sales Author?

I prompted every instrument to put in writing a chilly e-mail to a pretend prospect named Katie. Here is the immediate I used:

“Write a pleasant e-mail to Katie Wu, Head of Operations at Acme Firms, introducing our new “SkyLite” App. The app is a list administration app designed for companies which have a number of warehouses. Acme Firms simply opened its third warehouse this month, and “SkyLite” can combine with its present tech stack.”

Let’s examine which instrument delivered the very best outcomes.

#1. ChatSpot

Coming in first place is ChatSpot – let’s focus on what this instrument did nicely:

Execs

I used to be pleasantly shocked to see bullet factors on this e-mail. That is an efficient strategy to lay out info and provides the attention a break from longer paragraphs.

As for the substance of the e-mail, it does job explaining the product’s worth. It outlines the app’s options to provide the reader a transparent image of its capabilities. This can be a nice start line for salespeople to raise with precise stats, testimonials, or case research.

Cons

Whereas the e-mail does job of outlining the options, it might do a greater job of fixing for the precise buyer. For instance, it mentions that Acme Firms is going through some challenges as they increase, however it would not say what these challenges are — or how the product solves them.

Whereas AI is nice at amassing details about a product, it isn’t so nice at “promoting” that info. Because of this, it usually generates obscure, generic statements.

So, whereas AI can present a strong basis for an e-mail, you continue to have to personalize it. Name out related ache factors, and do not be afraid to ask questions. For instance, “In working with different operation managers, one of many key points I see is [X]. Does that sound much like previous challenges you’ve confronted? I’ve some concepts which may assist.”

#2. Copy.ai

Copy.ai lands in second place — here is why:

Execs

This e-mail is brief, concise, and well-spaced, which makes it straightforward to learn and skim. That is important, particularly for busy professionals who obtain a number of messages a day.

The tone additionally hits the best steadiness: pleasant, participating, and with a touch of urgency (“With the current opening of your third warehouse, it’s now extra important than ever to make sure your stock is optimally managed…”).

Moreover, it does an excellent job of giving a snapshot of the product with out going overboard. As an alternative of itemizing 5 – 6 options of the product, it solely focuses on three. Close to the tip of the e-mail, it additionally recaps its fundamental worth proposition in a sentence (“In a nutshell….”).

Cons

Gross sales emails want to indicate, not inform – which is the place this e-mail falls brief.

This e-mail makes a number of claims (i.e., “SkyLite is the final word stock resolution that is positive to give you extra visibility…”) with none proof to again them up. If I had been to make use of this e-mail as my first draft, I might add knowledge, analysis, and testimonials to provide these claims extra credibility.

On high of that, the preliminary greeting of “I hope this e-mail finds you nicely” is a tad generic. It could possibly be improved with a extra customized opening, akin to, “Congratulations on opening your third warehouse! That is a powerful milestone and a testomony to your organization’s onerous work. Whilst you’re increasing, I believed this is likely to be the best time to introduce our new stock app…”

#3. ChatGPT (V3.5)

In final place is ChatGPT. Let’s check out its professionals and cons:

Execs

Like Copy.ai, this e-mail does job of describing the product and its options. It additionally incorporates a number of stand-out sentences — for instance, “SkyLite is particularly designed for companies like Acme Firms.” That is an intriguing line that salespeople can use earlier than detailing why the prospect is an efficient match.

Cons

This e-mail was the longest of the three, most of which is devoted to the product options.

Whilst you wish to convey the worth of your product, you additionally have to handle the precise wants and issues of the recipient. A prospecting message ought to really feel customized and real, moderately than only a generic gross sales pitch.

Moreover, the phrase “Thanks for contemplating SkyLite as a possible accomplice” may come off as considerably passive. A stronger closing assertion ought to specific confidence within the worth SkyLite affords.

In the end, AI Should not Be a Copy-and-Paste Device

None of those emails had been unhealthy, however they weren’t distinctive, both. Whereas AI can expedite the writing course of, it is usually at the price of real human contact — a cornerstone in gross sales.

Reasonably than solely counting on AI, use it as a place to begin. Then, layer in your private experiences, tales, and tailor-made insights. This mixture of AI effectivity and human connection will significantly improve your outreach.