Home Business Victoria’s Secret Model CEO Amy Hauk Resigns Unexpectedly

Victoria’s Secret Model CEO Amy Hauk Resigns Unexpectedly

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Victoria’s Secret Model CEO Amy Hauk Resigns Unexpectedly

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Girls’s lingerie behemoth Victoria’s Secret has weathered some robust years, and the corporate’s newest shakeup signifies that hassle should still be forward.


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Amy Hauk, who serves as CEO of Victoria’s Secret and Pink manufacturers, has resigned and will probably be leaving the corporate on March 31, per an SEC submitting from January 3. Her official date of resignation was December 27, 2022.

Hauk’s resignation comes lower than a 12 months after she was appointed CEO of Victoria’s Secret final July, after previously being the CEO of simply the Pink model since 2018.

The information comes on the heels of Victoria’s Secret profitable acquisition of Adore Me, Inc., an internet-based intimates startup based in 2011. The reported $400 million acquisition is positioned to assist Victoria’s Secret develop within the digital house.

“From the start, we evaluated Adore Me as a two-for-one alternative – a technology-led, digital-first innovator within the intimates class and a extremely environment friendly, rising, and worthwhile standalone enterprise mannequin,” stated Victoria’s Secret & Co. CEO Martin Waters in a firm launch. “I’m thrilled with the swift completion of the acquisition and excited to welcome your complete Adore Me crew into the VS&Co household.”

Waters will take over Hauk’s place in model management upon her departure.

Hauk made a robust stance final summer season when she publicly responded to a viral tune by common TikTok singer/songwriter Jax referred to as “Victoria’s Secret,” which referred to as out the lingerie firm for encouraging unrealistic physique requirements for ladies, even making references to contentious former CEO Les Wexner.

On the official Victoria’s Secret Instagram account, Hauk penned a letter written to the “VS Group” thanking the singer and doubling down that the corporate makes “no excuses for the previous” and that she and her crew have been dedicated to inclusivity transferring ahead.

“As CEO of Victoria’s Secret and Pink, I can wholeheartedly say that we’re all dedicated to constructing a neighborhood the place everybody feels seen and revered,” Hauk penned. “And if we mess up or can do higher, we wish to know.”

The incident got here one month after the discharge of Hulu’s docuseries Victoria’s Secret: Angels and Demons which depicted Wexner’s downfall, together with his ties to disgraced financier Jeffrey Epstein.

Haux has not but launched an announcement about her impending departure from the corporate.

Victoria’s Secret & Co. was down over 41% in a one-year interval as of Wednesday afternoon.



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