Do you dream of turning into a dominant participant and capturing your whole addressable market (TAM)? Who can blame you? However one of the vital frequent errors many early-stage startup founders make is calculating a TAM that’s not essentially correct or obtainable.

Understanding TAM is crucial for startup success — particularly in a down market when VC {dollars} are tougher to come back by. That’s why we’re thrilled that Dayna Grayson, the co-founder and common associate at Assemble Capital, will be part of us onstage at TechCrunch Early Stage on April 20 in Boston, Massachusetts.

In a session referred to as “How one can Inform Your TAM,” Grayson will assist you perceive what TAM is, what it’s not, and the way founders ought to focus on this very important metric with buyers.

When you don’t know your TAM out of your SAM (serviceable addressable market) or SOM (serviceable obtainable market) — and even when you do — Grayson will make clear what you could know, pitfalls to keep away from and tips on how to signify an correct image of your TAM.

All TC Early Stage periods go away loads of time for Q&A, so make the most of Grayson’s experience and produce your questions.

Dayna Grayson is co-founder and common associate of Assemble Capital, an early-stage enterprise agency that invests in founders constructing know-how to rework our economic system’s foundational industries — from manufacturing to mobility. One of many first enterprise capitalists to work on reworking these sectors by software-based fashions, Grayson backed firms creating advances in manufacturing, automation and vertically built-in shopper manufacturers.

Grayson focuses on early-stage investments and investing behind the accelerating adjustments inside industries that make up half our economic system’s GDP. A few of Assemble Capital’s investments embody Copia, Veho, Hadrian, The Rounds and Verve Movement.

Earlier than founding Assemble Capital, Grayson served as associate — and lead investor from the earliest phases — at NEA. She sat on firm boards, together with Desktop Steel, Tulip, Onshape and Framebridge, amongst others. She additionally led investments in Guideline, Formlabs, Evenly and Neural Magic.

Grayson is a graduate of the College of Virginia (Methods Engineering) and Harvard Enterprise College, the place she serves as a enterprise associate at present.

TechCrunch Early Stage periods give attendees loads of time to interact, ask questions and stroll away with a deeper, working understanding of matters and expertise which might be important to startup success. Purchase an early-bird founder ticket now and save $200.