Situation

This play goals to learn from the identifiable attributes of your greatest prospects. The purpose right here is to focus your upsell efforts on the accounts which are almost certainly to develop shortly. 

Run an evaluation to establish widespread attributes about excessive spend accounts or accounts which are rising their spend quickly. Then use these attributes to establish lookalike accounts (i.e., the identical measurement or know-how profile) which are presently low-spend prospects. Alternatively, you should use ZoomInfo’s listing import and lookalikes options to streamline the evaluation and identification of widespread attributes and lookalikes. 

Triggers 

• Low-spend accounts with attributes just like the high-spend account listing. 

Actions

• Provoke an e mail sequence to the lookalike accounts.