B2B music firm Tuned International has signed an settlement to supply Lululemon with licensed music for its catalog of over 10,000 Lululemon Studio health lessons.

US-headquartered Lululemon, which generates over USD $6 billion a yr, was initially greatest identified for its yoga and athletic attire however has extra not too long ago expanded into health lessons – not least by way of its acquisition of related health machine Mirror final yr.

Subsequent to that launch, Lululemon launched at-home health platform Lululemon Studio, by way of which members can undertake stay and pre-recorded health lessons, accessible by way of the Lululemon Studio app and/or by way of the Mirror machine.

In a weblog publish posted this week, Tuned International stated that with the intention to “add the right soundtracks to their health lessons”, Lululemon “wanted a dependable music administration answer”.

To resolve that downside, Tuned International now supplies Lululemon Studio with its B2B white-label playlist app for health corporations, which, says the music firm, “allows [Lululemon’s] instructors to curate playlists rapidly and hassle-free”.

It additionally allows those self same instructors to seek for music by way of filters primarily based on standards akin to BPM, key, style, and different variables.

Importantly for the music business, by way of Tuned International, all music used by way of the app is totally licensed, whereas Lululemon will get the good thing about with the ability to model the playlisting software with its personal id.

Lululemon Studio has teamed up with Warner Music Group for catalog already and will likely be including new music content material quickly.

Con Raso, Managing Director at Tuned International, stated: “We’re proud to be powering music for one of many world’s most modern and forward-thinking corporations in health. We created that answer in the course of the pandemic with the rising demand from health corporations who wanted steerage concerning music in digital exercises.

“Our mission is to make it simpler than ever for instructors to create participating content material with no authorized threat for the manufacturers. We will’t wait to assist extra health and wellness corporations present the right soundtracks to their video health exercises.”

Tuned International says its B2B answer gives direct integration with music rights administration platform, Music Studies, “to facilitate music writer clearances and royalties”.

As well as, Lululemon Studio makes use of Tuned International’s API to report on utilization streams to the related rights holders to adjust to their report label’s settlement and calculate  royalties.

Tuned International has beforehand provided B2B licensed digital music options to manufacturers together with Pizza Hut, UFC Final Sounds, Coca-Cola and Vodafone.

Within the second half of final yr, APAC-born Tuned International expanded its presence within the UK and Europe, hiring former Pandora exec, Rick Gleave, as SVP, Head of Europe & MENA.Music Enterprise Worldwide