Whereas seemingly tons of of thousands and thousands of individuals watched the Tremendous Bowl this yr, it is unclear, precisely, what number of occasions viewers had modified the channel — however there was one business that made everybody suppose that they had.

Streaming service Tubi aired a business at Tremendous Bowl LVII that regarded just like the Fox broadcast, full with commentators Kevin Burkhardt and Greg Olsen welcoming viewers again to the sport.

Then, the display screen turned to a streaming interface — on this case, free streamer Tubi. It clicked by way of just a few choices after which picked the 2005 comedy Mr. & Mrs. Smith.

“No, you did not sit on the distant. However on Tremendous Bowl Sunday, we fooled audiences into pondering they did,” the corporate wrote in its description for the business on YouTube.

Tubi’s spot gained the Tremendous Bowl’s day-after award for finest business, referred to as the Tremendous Clio award, per The TODAY Present.

Tubi is a free streaming service with adverts based in 2014 by Farhad Massoudi that was on the lookout for a solution to introduce itself to the world amid excessive competitors and a yr that noticed business subscriber numbers drop and costs rise.

Netflix, a longtime proponent of its subscriber-only mannequin, created a less expensive, ad-supported tier. Some streamers like Hulu, for instance, raised costs in 2022. Peer Disney+ is shedding subscribers.

A 30-second spot on the Tremendous Bowl reportedly begins at $7 million. The corporate took the chance, it stated, to point out off its fashion.

“The Tubi group got here to us with a novel temporary for the streaming sector: Reveal Tubi to the world, personality-first,” stated Greg Hahn, co-founder and chief artistic officer at Mischief, an promoting company employed by Tubi for the venture, per The Hollywood Reporter.

“These spots reveal a character we have had enjoyable creating over the previous few months: quirky, playful, and a bit sudden. Tubi is poised to be the troublemaker of the streaming world,” he added.

However the advert confounded the web, producing who is aware of what number of impressions on-line (regardless of Rihanna’s pregnant announcement briefly breaking Twitter).

Twitter had a discipline day with the advert:

That Tubi business got here on & I yelled at each single individual on this room.

— Joe Santagato (@JoeSantagato) February 13, 2023

That Tubi business had me taking a look at my dad like pic.twitter.com/9XAnZuqBXR

— RB (@rbhockey6) February 13, 202

Bruh that tubi Tremendous Bowl business had these folks trippin ??? pic.twitter.com/I6uUHBoj1t

— Shannonnn sharpes Burner (PARODY Account) (@shannonsharpeee) February 13, 2023

“Get off the distant!” one video joked.