Getting youngsters to brush their tooth could be a battle. However the founding father of Toothbrush Toys goals to vary that.

After years of babysitting expertise, she launched a enterprise together with her dad to make brushing tooth enjoyable. Learn all concerning the new firm on this week’s Small Enterprise Highlight.

What the Enterprise Does

Creates distinctive toothbrushes for teenagers.

Founder Nicki Warren instructed Small Enterprise Developments, “Toothbrush Toys are the primary ever character toothbrushes that double as enjoyable, interactive toys! Distinctive characters and tales seize your little one’s creativeness with partaking animations to observe whereas brushing. The chore of brushing is just reworked into an journey! Our revolutionary massive deal with design is straightforward for small arms to carry. When mixed with our additional gentle bristles and cute characters, Toothbrush Toys is a success with youngsters, mother and father and dentists alike!”

Enterprise Area of interest

Designing merchandise with youngsters in thoughts.

Warren says, “Themed characters and associated story books and animation mix with massive handles to end in an ideal brushing expertise. There aren’t any different brushes which have depth and building like our household of merchandise.”

How the Enterprise Acquired Began

As a household venture.

Warren provides, “I used to babysit and seen a standard pattern – youngsters hated brushing time. I wished to vary the way in which kids brush their tooth and assist fight poor dental hygiene. Brushing apathy amongst youngsters that turns into a behavior is a significant contributor to critical dental well being issues as an grownup. I wished to discover a technique to repair that downside at its core.

“I conceived the concept with the assistance of my disabled father. My Dad is unable to talk or eat because of the radiation results after most cancers, however his thoughts continues to be sharp. We considered the concept sooner or later, and after two years of growth, we’re excited to introduce our brushes to the world!”

Greatest Win

Lastly launching the merchandise.

Warren explains, “After two years of working with dentists to excellent the design, I’m proud to say we have now formally launched and are able to promote. My greatest win can be to unfold consciousness and make brushing enjoyable for teenagers worldwide, in the end enhancing dental hygiene.”

Greatest Problem

Operating the enterprise as a (principally) solo enterprise.

Warren says, “I started the enterprise with my father whereas nonetheless in class, as he battled an ongoing 12-year battle with most cancers. Once we first began Toothbrush Toys, my father was working beside me every single day. I’ve now taken on all the enterprise’ tasks, however I’ve his assist and steering each time I want it. My father continues to be my mentor by means of all of it.”

How They’d Spend an Further $100,000

Spreading the phrase.

Warren provides, “If I had an additional $100,000, I might use it for widespread influencer advertising and marketing campaigns, social media advertising and marketing campaigns, and different gross sales ways. I do know our product is effective and households like it, however the incapacity to get it on the market to a big viewers is slowing down our progress.”

Enjoyable Reality

Every toothbrush has a reputation and story.

Warren says, “Every of our characters have enjoyable brushing-themed names, like Brushy the Brushasaurus, Chompers the Shark, and Princess Pearly Whites. Every has a brushing-themed story too within the type of a two-minute animation to observe whereas brushing! Brushy the Brushasaurus was our OG character and can all the time be the Toothbrush Toys mascot.”

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Discover out extra concerning the Small Biz Highlight program

Picture: Toothbrush Toys