It doesn’t matter who you might be or how a lot of it you have got, individuals don’t like to speak about cash, a lot much less ask for it. Over her 20 years of expertise elevating funds for organizations, non-profits, and enterprise ventures, Alana Stott MBE has realized that most individuals are terrified to ask for cash. However not Stott, for her, it’s simply getting on with enterprise.

In her new e-book, “How To Ask For Cash,” Stott brings collectively greater than 20 years of experience in elevating cash to share the confirmed system she’s developed by her myriad experiences.

Readers will uncover how you can:

• leverage eight key motivators to attain success;
• overcome the concern of rejection and the concern of the unknown;
• method donors and ship profitable pitches with confidence;
• rent the suitable funding marketing consultant to your nonprofit or enterprise;
• develop into profitable in asking for cash.

 “Many individuals are scared and don’t know the place to start out in relation to asking for cash. They suppose that you need to be aggressive or have a thick pores and skin.” claims Stott, “If you would like somebody to put money into your thought or donate to your trigger, you’ll be one step nearer to your purpose just by asking.”

But, Stott acknowledges that “asking is just step one”. Stott has honed her system through the years and created the MAPS technique: Mindset, Accountability, Planning and Technique, which she’s taught to dozens of non-profits, sports activities groups, and Fortune 500s that, by their accounts, have helped elevate tens of millions of {dollars}. By means of her e-book, she hopes tens of millions extra are raised by those that want it most.

In an excerpt from her new e-book, Alana addresses the monster within the room, FEAR.

“How To Ask For Cash” is offered for pre-order and will probably be launched by main booksellers on Might 23, 2023.

What’s concern? 

Firstly, I wish to say I’ve learn many a e-book about concern, many which can be written by, effectively, shall I say, “the powerful man”, the “arduous man” who will inform you concern doesn’t exist, it’s all about how powerful you might be, that concern is one thing related to weak individuals and actual badasses by no means get scared. Nicely, I’m right here to inform you in the event you hear or learn that, then you might be entitled to name bullshit! For years I’ve labored alongside a number of the hardest, meanest badasses any nation has produced, the world’s better of the perfect, guys who make “The Expendables” appear to be the “Bubble guppies”, heck I even married considered one of them! One factor I can inform you for certain about each considered one of them is that they ALL get scared typically. Each considered one of them feels concern, nobody is immune. 

So, what do you consider while you consider concern? Do you go to the scary films as a baby, your largest phobias, thrilling theme parks, loss, grief, or an anxious state of affairs? Worry will be described in some ways, and it’s outlined as an disagreeable, usually robust emotion brought on by anticipation or consciousness of hazard or perceived hazard. However does an disagreeable emotion equate to a unfavorable emotion? Worry can really be a really wholesome emotion supplying you with a warning to your nervous system or ‘intestine’ to provoke your survival instincts. Worry turns into unhealthy once we enable it to take over, to manage our rational pondering making it irrational and stopping us from doing issues. 

Worry is available in two kinds, first, there’s the SURVIVAL FEAR, this happens when there’s a perception that somebody or one thing is harmful and prone to trigger ache, hurt or is a risk to you basically. It’s a survival response that may set off robust bodily responses. When concern is current, your amygdala is triggered. The amygdala is a small mass discovered deep within the temporal lobe which operates our battle, flight or freezes instincts. 

Public talking, failure, rejection, and judgement are a number of the high ten largest fears individuals possess, and sure, all of those are concerned in asking for cash can set off all these fears, kicking your amygdala into motion inflicting the discharge of cortisol and adrenaline (your stress hormones) making ready your physique to battle or run. It’s possible you’ll begin to perspire, have issue talking, your coronary heart is racing, and also you expertise a chilly, sweaty feeling with goosebumps throughout. For sure, this isn’t the right combine for standing in entrance of a bunch of buyers asking for cash. 

The second type of concern is PLEASURE FEAR. Again to being a child, and do you keep in mind these instances while you had been nonetheless afraid of the darkish, mother and pa have carried out all of the checks and tucked you into the monster-free zone. You’re settled and protected, so mother and pa head downstairs for a bit of alone time. That joyous second of peace the place they will sit back, child free and watch a grown-up film. You might have been instructed you may’t watch it, it’s for grown-ups, it’s too scary, and that’s why they wait so that you can go to mattress earlier than they flip it in. 

As grown-ups, we actively search out such a concern, The Exorcist, IT, The Conjuring are all up there within the highest-grossing films of all time. Haunted house-style experiences within the USA are a $300 million-dollar-a-year business, and the amusement park market is value $45.2 billion globally. As a nation, we spent phenomenal quantities of our hard-earned money to be scared out of our wits regularly. 

The distinction between survival and pleasure concern is that pleasure is staged, you have got made the selection to expertise this, and also you belief that these concerned have adopted all the security checks, it feels much less of an unknown and one thing you have got extra management over. The staged expertise produces extra dopamine than cortisol, so all of the unfavorable responses related to survival concern and changed with acceleration and pleasure. The distinction between each responses is solely what hormone is produced and the way your physique is now reacting to it. So, is it attainable to manage this, to trick your mind, to make your physique reply to survival concern in the identical approach that it does with pleasure concern? 

I’ll present you how you can deal with that monster underneath the mattress and make him extra like your curler coaster. You’ll uncover how, with a couple of easy steps, you may change your mind and its response if you find yourself confronted with F.E.A.R. 

F for Failure 

E for Embarrassment 

A for Anticipation 

R for Remorse