Regardless of the terminology you employ — pre-landers, presell pages, or gateway pages — web site bridge pages are a beneficial advertising software that helps qualify leads, somewhat than merely changing any customer who discovers a touchdown web page.

Bridge pages act as a buffer between the referring site visitors supply and the touchdown web page. This helps to acclimate the chilly site visitors and convert them extra effectively, versus a daily touchdown web page which doesn’t contemplate who it’s changing or if they may finally proceed to checkout.

Pre-landers are an efficient approach of informing potential leads about what lies forward and offering them with added worth. They will also be used to repackage your touchdown web page content material and create an enriched expertise for guests.

This text is not going to present statistical knowledge on conversion charges associated to bridge pages; its focus is sensible steerage and how one can immediately reap the benefits of bridge pages.

Greatest examples of bridge pages

To make web site bridge pages efficient, the content material needs to be highly effective sufficient to evoke an emotional response or present one thing beneficial so guests can be compelled to work together with it.

Attributable to this, among the most typical bridge web page varieties are (however are usually not restricted to):

• Advertorials. Advertorials are probably the most accepted approach for native advertisers. A pre-lander should modify to the prior site visitors supply for it to be thriving. Those that click on on native adverts typically want extra tales and materials. Consequently, a bridge web page should gratify that craving.
• Quizzes. With a well-crafted quiz, you will get your results in study extra about themselves – and even use pre-landers to study extra about them. Quizzes are a good way of getting individuals into an exploratory mindset.
• Lead magnets. Bridge pages that supply free issues akin to lead magnets, how-to articles, e-books, checklists, or samples are nice concepts.
• Lists. Placing collectively a listing of the highest x objects in your services or products class is an efficient approach to generate site visitors and rank your choices on bridge pages.
• Movies, a simple kind of content material, could be a wonderful complement to different materials; they’re notably efficient if they’re temporary and entertaining.
• Calculators are a good way to personalize your advertising methods and retargeting messages, and so they work notably nicely on the subject of matters like well being and wellness, residence renovations, or private finance.

It doesn’t matter what content material is included in your bridge web page, it ought to have an attention-grabbing headline to be the best. Likewise, although you might be increasing your advertising funnel by including extra layers, you must nonetheless adjust to profitable methods on the subject of CTAs.

Advantages of utilizing a bridge web page

The benefits of utilizing bridge pages have been talked about a number of occasions on this article. Utilizing lead qualification as a part of your advertising plan can enormously profit you. In different phrases, you’re discarding the irrelevant results in concentrate on these which are potential clients.

Closing ideas

Web site bridge pages present an important additional step to assist generate certified leads and transfer them additional alongside the gross sales course of. It’s an efficient approach to get prospects prepared for the subsequent stage: your touchdown web page. In the event that they transfer on from the bridge web page, they’re possible taken with what you need to supply and able to make a purchase order.