Sending the identical electronic mail to a big contact record individually is usually a tedious job. 

You realize the drill – copying and pasting tons of electronic mail addresses, particular person messages that take ceaselessly to write down, and coping with the dreaded spam folder points.

Nevertheless it doesn’t should be that approach anymore!

There’s another solution to ship mass electronic mail in Gmail with out worrying about touchdown within the spam folder.

Whether or not you wish to ship an electronic mail e-newsletter to your subscribers, share product updates together with your present prospects, or ship chilly emails for lead technology, we’ve acquired you coated.

On this put up, we’ll stroll you thru the step-by-step technique of methods to ship mass electronic mail from Gmail rapidly and simply.

The right way to ship mass electronic mail in Gmail – Desk of Contents

The right way to ship mass electronic mail in Gmail (Superior Methodology)

If you ship mass electronic mail from Gmail, there’s a excessive likelihood that your emails might find yourself within the spam folder. 

Plus, Gmail doesn’t permit personalizing your mass electronic mail for every recipient, which might have an effect on the general response fee of your marketing campaign.

That’s why we all the time suggest the superior methodology of utilizing electronic mail outreach instruments to ship mass electronic mail campaigns.

Saleshandy, for instance, not solely means that you can ship mass electronic mail but additionally permits you to ship a number of follow-up emails robotically and enhance your response fee because of its superior options:

• Hyper-Personalization – Saleshandy has built-in merge tags and Spintax characteristic that permits you to personalize your electronic mail message uniquely for every recipient. This, in flip, considerably improves total engagement.

• Sender Rotation – Sender Rotation permits you to join limitless electronic mail accounts and rotate them randomly to make sure excessive electronic mail deliverability and ship tens of 1000’s of emails.

• Sequence Rating – The Sequence Rating characteristic mainly measures the general effectiveness of your electronic mail sequence and guarantee your message resonates with every recipient.

• Unified Inbox – The Unified Inbox is a singular characteristic that shows all responses out of your recipients in a single place so that you just by no means miss an necessary communication.

• A-Z Variant Testing – A-Z variants is one other useful characteristic that permits you to create 26 distinctive variants of your electronic mail message copy to check and see which works finest.

Listed here are the steps you should observe to create and automate a complete mass electronic mail marketing campaign utilizing Saleshandy.

Step 1 – Enroll on Saleshandy & join your Gmail account

To begin with, you should create a brand new account on Saleshandy. The sign-up course of is kind of easy and it’ll hardly take a minute to arrange your account.

Go to the Saleshandy web site, click on on the ‘Join Free’ button, and observe the directions offered in your display to create your account.

When you’ve efficiently created your Saleshandy account, the following factor you should do is join your Gmail electronic mail account. 

Saleshandy helps each normal Gmail account in addition to Google Workspace account. 

Nonetheless, Google has imposed a strict restrict on what number of emails you’ll be able to ship a day in Gmail. 

With a typical Gmail account, you’ll be able to ship 500 emails per day. Google Workspace account, then again, permits you to ship 2,000 emails and add 10,000 recipients per day. 

However with Saleshandy, you’ll be able to join a number of electronic mail accounts in your marketing campaign and improve your every day electronic mail sending restrict.

First, let’s see methods to join your Gmail account(s) to Saleshandy:

Go to the ‘Settings’ part, open the ‘Electronic mail Accounts’ tab, and click on on the ‘Add Electronic mail Account’ button.

Word that Saleshandy permits you to join limitless electronic mail accounts. This helps to stop your emails from touchdown within the spam folder and enhance the general electronic mail deliverability.

Questioning how? – It’s as a result of if you ship mass electronic mail from only one electronic mail account, Electronic mail Service Suppliers (ESPs) are extremely more likely to establish your email-sending conduct as suspicious. 

Consequently, ESPs might ship your emails to the spam folder as a substitute of the first inbox.

To keep away from this, it’s a good apply to personalize your mass electronic mail for every recipient, keep away from utilizing spam-triggering phrases in your electronic mail copy, and use a number of electronic mail accounts primarily based in your electronic mail sending quantity. 

For instance, if you wish to ship 10000 emails per day, you must use 200 distinctive electronic mail accounts throughout 40 domains and ship 50 emails per day from one electronic mail account.

Right here’s an in depth breakdown for higher understanding.

When you’ve linked all Gmail accounts to Saleshandy, the following step is to arrange DNS data to authenticate what you are promoting electronic mail domains.

Step 2 – Authenticate & heat up your electronic mail area

After creating your Saleshandy account and connecting a number of Gmail accounts, it’s time to arrange the suitable DNS data to authenticate your outgoing emails.

To elaborate, you should arrange the next technical parts:

• SPF – SPF (Sender Coverage Framework is a safety mechanism that helps ESPs to substantiate that the incoming electronic mail is genuine.

• DKIM – DKIM (DomainKeys Recognized Mail) is one other electronic mail authentication protocol that provides an encrypted signature to assist ESPs confirm the id of the e-mail sender. The encrypted signature additionally incorporates the important thing to the recipient’s DNS server to validate the e-mail sender’s DNS report.

• DMARC – DMARC (Area-Based mostly Message Authentication, Reporting, and Conformance) specifies the directions for receiving servers on what motion to take if outgoing emails don’t go SPF or DKIM authentication.

• Customized Monitoring Area – Along with the e-mail authentication DNS data, it’s extremely really helpful to make use of a customized monitoring area to additional enhance your electronic mail deliverability and stop your emails from touchdown within the spam folder.

  Mainly, it helps to switch the default monitoring area together with your branded area title like hyperlink.yourcompany.com.

  This, in flip, ensures that your unsubscribe, electronic mail open, and hyperlink click on monitoring are distinctive and never related to a shared area that may be flagged as spam. 

When you’re achieved with the e-mail authentication, it’s time to heat up your electronic mail area.

Bear in mind, electronic mail warmup is an especially essential step because it helps to determine sender status. 

For the uninitiated, the e-mail warmup course of mainly entails sending a small variety of emails from a brand new electronic mail account and step by step growing the variety of outgoing emails every day.

Excellent news? – Saleshandy has partnered with TrulyInbox to automate all the electronic mail warm-up course of for its customers. 

Simply observe a couple of easy steps to start out the automated warm-up of your electronic mail accounts:

Go to the ‘Electronic mail Heat-Up’ part from the Saleshandy dashboard and click on on the ‘Go To TrulyInbox’ button.

Enroll on the TrulyInbox web site with the e-mail account you wish to heat up.

Subsequent, click on on the ‘Add Electronic mail Account’ button proven on the dashboard display.

Now, click on on the ‘Google’ electronic mail service on the popup window, enter the required info, and hit the ‘Join & Save’ button to complete the method.

Upon clicking the ‘Join & Save’ button, the device will instantly begin warming up your electronic mail account whilst you compose your electronic mail, which brings us to the following step!

Step 3 – Compose your electronic mail & create an auto follow-up sequence

When you’ve put your electronic mail account(s) on auto warmup, it’s lastly time to start out composing your electronic mail.

Go to the ‘Sequences’ part and click on on the ‘Create Sequence’ button.

On the following display, click on on the ‘Add Step’ button and also you’ll see a popup window the place you’ll be able to write your electronic mail copy.

Bear in mind to make use of merge tags and Spintax options to personalize your electronic mail copy for every recipient. 

Alternatively, it’s also possible to think about using our pre-saved templates to kickstart the method.

When you’re blissful together with your electronic mail copy, hit the ‘Save’ button to create step one in your mass electronic mail marketing campaign sequence.

In Saleshandy, it’s also possible to add follow-up emails to be despatched robotically in case your prospects don’t open or reply to your preliminary electronic mail.

So as to add a follow-up electronic mail, go to the ‘Sequences’ part once more and click on on the ‘Add Step’ button under your preliminary electronic mail step.

On the following display, both write your follow-up electronic mail copy or use one in every of our follow-up electronic mail templates primarily based in your use case.

Word you could a number of follow-up electronic mail steps to realize a better open fee and reply fee to your electronic mail marketing campaign.

Step 4 – Add your prospects (or add in bulk!)

Now that you’ve composed your electronic mail, it’s time so as to add prospects to your sequence.

You’ll be able to both add your prospects individually or add them in bulk.

So as to add your prospects in bulk, go to the ‘Prospects’ part, click on on the ‘downward arrow’ subsequent to the ‘Add Prospects’ button textual content, and hit the ‘Import through CSV’ choice to add your prospect record.

Whilst you add your prospect record in bulk, you get to decide on if you wish to clear and confirm the e-mail addresses of your prospects. 

For those who’ve not verified their electronic mail tackle, click on on the ‘Proceed’ button to confirm your record whereas importing. 

As soon as your prospects are imported and verified efficiently, there is only one small factor left to do earlier than you can begin sending your mass electronic mail. 

Step 5 – Set your electronic mail sending schedule & launch the marketing campaign

Lastly, you’re nearly there to start out sending your mass electronic mail.

You simply have to determine and set the time interval of if you need your emails to exit.

To set your email-sending schedule, go to the ‘Settings’ part inside your sequence and choose your required schedule as proven under.

As soon as you might be achieved creating your individual schedule, you should activate your electronic mail sequence to start out sending your emails. 

Return to the ‘Sequences’ part and easily toggle the ‘Draft’ choice to ‘Activate’. 

It should ask you “Are you certain you wish to activate the sequence?”, Hit the ‘Sure’ button and also you’re achieved!

You could have efficiently activated your sequence, and now your emails might be despatched as per the schedule chosen. 

Now what? – Simply keep watch over your sequences and observe their efficiency.

Why you must rethink sending mass electronic mail from Gmail

Gmail is undoubtedly the perfect ESP for private electronic mail and even enterprise electronic mail wants. However utilizing it to ship bulk emails is probably not the perfect thought for the next key causes.

Strict every day electronic mail sending restrict

One of many greatest limitations of utilizing Gmail for mass emailing is the strict every day sending restrict. As talked about earlier, Gmail restricts normal electronic mail accounts to solely sending 500 emails per day and Google Workspace accounts to 2,000 emails per day. 

For small electronic mail lists, this is probably not a difficulty. But when you should attain 1000’s of subscribers, you’ll rapidly hit this cover.

Worse but, in the event you exceed this every day restrict repeatedly, Gmail might suspect your account is getting used for spam. This will result in deliverability points or might even block your gmail account altogether.

Clearly, the restrictive sending allowance makes Gmail lower than perfect for normal mass electronic mail campaigns.

Excessive probability of touchdown within the spam folder

One other main disadvantage of utilizing Gmail for mass emails is the excessive likelihood of getting messages flagged as spam. Gmail makes use of superior filters designed to detect when emails look promotional, non-personal, or suspicious.

Since mass emails despatched from Gmail usually get lumped along with newsletters, commercials, and different mass messages, they generally set off spam filters. 

Even when your content material itself isn’t spammy, simply the truth that Gmail sends a mass electronic mail to all recipients without delay is sufficient to messages marked as spam robotically.

What this implies is {that a} good portion of your supposed recipients seemingly gained’t even see your electronic mail hit their inbox. 

Consequently, your electronic mail deliverability, open fee, and click-through fee are more likely to take a extreme hit, which defeats all the goal of sending bulk emails within the first place.

Lacks personalization options

One main draw back of utilizing Gmail for mass electronic mail is the whole lack of segmentation and personalization options. 

Gmail doesn’t help you tailor emails utilizing merge tags, dynamic content material, or conditional logic with out utilizing a third-party extension.

This implies each single recipient will get the very same generic, robotic electronic mail. There’s simply no choice to incorporate recipient names, location info, buy historical past, or some other particulars dynamically in your electronic mail copy that will make them really feel extra personalized and related.

This one-size-fits-all strategy means you miss out on the engagement increase that personalization supplies. When you’ll be able to’t customise past including first names, subscribers usually tend to disengage and even ignore your future mass emails.

Handbook follow-up

One other main trouble with sending bulk emails in Gmail is having to manually deal with unsubscribes, bounces, and different follow-ups.

Gmail doesn’t robotically take away unsubscribers out of your contact lists. If a recipient clicks “unsubscribe,” their tackle stays in your record until you manually go in and delete it. This implies you’ll waste time persevering with to electronic mail individuals who have explicitly requested to not hear from you anymore.

As well as, Gmail gained’t notify you when an electronic mail bounces or is undeliverable. You gained’t know if a contact’s electronic mail tackle is now not legitimate until you comb by means of your inbox for bounce notices.

This makes record hygiene extraordinarily tedious. You’ll be able to simply find yourself with outdated, bounced addresses that tank your sender’s status and deliverability.

No electronic mail monitoring

Final however not least, if you ship bulk electronic mail in Gmail, you don’t get to trace any metrics into your mass electronic mail marketing campaign’s efficiency.

Electronic mail outreach instruments, then again, present complete & useful stats like open charges, click on charges, unsubscribe charges, and extra. This lets you see who’s partaking together with your emails and optimize the content material and messaging over time.

With Gmail, you merely ship out your emails with none solution to inform if folks opened or clicked on them. You’re simply blindly sending out content material with out realizing if it’s resonating together with your viewers or not. Moreover, you miss out on seeing who your most engaged subscribers are.

Sending mass emails with out efficiency monitoring makes it troublesome to repeatedly refine and enhance your campaigns over time. 

Briefly, Gmail lacks the mandatory options to trace and analyze insights into how your recipients are reacting to your emails.

Sending emails to a big record of contacts could be tedious and time-consuming in the event you do it manually. That’s the place electronic mail outreach instruments come in useful! 

Listed here are some key the explanation why you must use one in every of these instruments to your mass electronic mail campaigns:

Attain major inbox with superior electronic mail deliverability

One of many worst issues that may occur with electronic mail outreach is having your emails blocked or despatched to the prospect’s spam folder. This implies they’ll seemingly by no means see your message.

That’s why specialised electronic mail outreach instruments put a whole lot of emphasis on optimizing electronic mail deliverability. They analyze elements like sender status, sequence rating, electronic mail well being, and extra.

Saleshandy, for instance, robotically checks your electronic mail copy for spam-triggering phrases, creates 26 completely different variants of your message with A-Z testing, permits authenticating your electronic mail area with DNS data, and so forth. maximizes the probabilities of your emails reaching the inbox.

Hyper-personalization to enhance engagement

when sending 1000’s of emails, you want every message to really feel prefer it was written particularly for the recipient. This stage of personalization boosts open charges dramatically in comparison with generic bulk emails.

Electronic mail outreach instruments help you customise each single electronic mail utilizing merge tags for the prospect’s title, firm, job title, and some other attributes. The result’s each electronic mail sounds such as you wrote it only for that particular person.

You’ll be able to go even additional with dynamic content material blocks to ship completely different messages, affords, or questions primarily based on the prospect’s private info. Consequently, your emails have a better probability of being opened and replied to.

Ship a number of follow-up emails robotically

One other key good thing about automated electronic mail outreach instruments is the power to arrange sequences of follow-up emails. It’s unlikely a prospect will reply to your first message. So you should ship 2-4 follow-up emails spaced out over a number of days or perhaps weeks.

Doing this manually is extraordinarily difficult. With an electronic mail outreach device, you’ll be able to arrange your whole sequence of follow-ups suddenly. The device will then robotically ship the next emails on the proper occasions with none extra work in your finish.

These well timed reminders improve the possibility of ultimately connecting with prospects who didn’t reply to preliminary outreach. 

In easy phrases, the automated follow-up course of is a game-changer for electronic mail advertising and marketing and gross sales workflows.

Complete electronic mail monitoring & marketing campaign analytics

To repeatedly enhance your electronic mail outreach, you want complete marketing campaign monitoring and analytics. Electronic mail outreach instruments present real-time reporting on open charges, clickthroughs, replies, unsubscribes, spam complaints, and extra.

You’ll be able to see which topic traces, content material blocks, and follow-up cadences are performing finest. These insights help you double down on what’s working and repair any elements of your campaigns that aren’t producing outcomes.

The monitoring information helps you optimize your outreach emails over time. You’ll be able to check completely different parts like ship occasions, personalization techniques, calls-to-action, and electronic mail copy to spice up metrics like open fee, reply fee, and conversions.

The right way to ship mass electronic mail in Gmail without cost (Generic Methodology)

For those who insist on studying methods to ship mass electronic mail from Gmail with out utilizing any outreach device, regardless that it’s clearly not really helpful, you are able to do in order effectively.

Under, we’ve outlined the step-by-step course of to ship bulk electronic mail in Gmail without cost in simply 3 easy steps.

Step 1 – Add your recipients

First issues first, you should add your recipients in Gmail.

Go to Google Contacts (contacts.google.com) and create or import contacts so as to add your recipients to be able to ship bulk electronic mail in Gmail.

There are two methods so as to add your recipients in Gmail:

So as to add your recipients manually in Google Contacts, head over to contacts.google.com, click on on the ‘Create Contact’ button, choose ‘A number of Contacts’, add your recipients’ electronic mail addresses, and hit the ‘Create’ button.

When you click on on ‘Create’, your recipients might be instantly added to Google Contacts and displayed within the normal record.

For those who don’t just like the guide choice, you’ll be able to import your recipients in Google Contacts as effectively.

Merely use the majority import characteristic, choose your ‘CSV or vCard file’, and hit ‘Import’.

After the import, open the ‘Contacts’ tab to test the added contacts for duplicates and clear your record.

Step 2 – Label your recipients record

After you’ve added your prospects, the following factor you should do is label your recipients record to unite them into applicable teams.

To label your recipient record utilizing the guide methodology, observe these easy steps:

Click on on any Contact icon and go to the highest toolbar to pick out all contacts.

After that, go to ‘Handle labels’ and create a brand new label or select from the prevailing record (if you have already got one).

Step 3 – Compose your mass electronic mail & hit ‘ship’

Lastly, it’s time to write down your bulk electronic mail in Gmail.

Go to your Gmail dashboard, click on on the ‘Compose’ button, enter the label title within the ‘To’ discipline, and all of your recipients might be robotically added.

And that’s about it!

All it’s important to do is kind up your mass electronic mail and hit the ‘Ship’ button such as you would for sending a traditional electronic mail.

Ship mass electronic mail utilizing Saleshandy!

Gmail is a superb electronic mail communication device. However as we’ve discovered from this weblog put up, it’s clearly not suited to ship bulk emails. 

For those who’re searching for a device to launch electronic mail outreach campaigns, Saleshandy is your ticket to success!

With our chilly electronic mail software program, you’ll be able to simply create and ship focused and personalised emails at scale, observe your electronic mail marketing campaign’s efficiency, and generate & nurture leads at scale.

Join a free 7-day trial, strive Saleshandy in motion, and also you’ll positively the distinction it could actually make for what you are promoting.

FAQs

1) Can I ship bulk emails with Gmail?

You’ll be able to ship bulk emails with Gmail sparsely and following finest practices. However for giant volumes, it’s finest to make use of an electronic mail outreach device that makes a speciality of sending bulk emails at scale.

2) What’s the bulk electronic mail restrict in Gmail?

Gmail has a strict every day electronic mail sending restrict of 500 emails per day for normal Gmail accounts and a pair of,000 emails per day for Google Workspace accounts.

3) The right way to ship a mass electronic mail in Gmail with out exhibiting the tackle?

You’ll be able to ship a mass electronic mail in Gmail with out exhibiting the tackle by including all recipients to the BCC discipline as a substitute of To or CC. It will cover all the e-mail addresses from the recipients.