In a letter he wrote to Jean-Baptiste Le Roy in 1789, Benjamin Franklin famously wrote, “On this world, nothing could be mentioned to make sure, besides dying and taxes… and a shared repository for buyer contact data being useful for gross sales groups of all sizes, industries, and buildings.”

Alright, I admit I may need taken some inventive liberty with the final a part of that quote — nevertheless it would not make it any much less true.

With the ability to readily entry and analyze buyer and prospect knowledge could make your gross sales efforts significantly simpler and simpler. That is why contact administration software program is all the time a selection to think about.

Hold studying to be taught extra, or leap forward to the part you’re searching for:

In brief, contact administration software program manages particular person contact knowledge, whereas a CRM system manages the total buyer journey to drive enterprise development.

Strive HubSpot CRM without cost.

Improved collaboration means higher outcomes in your prospects and what you are promoting. Take a look at this information for extra recommendations on how one can profit from your contact administration software program.

1. HubSpot

Worth: Free endlessly.

Get HubSpot’s Fully Free CRM

HubSpot’s free CRM is a contact administration device plus a lot extra. You may by no means must manually add or replace contact information — HubSpot will handle that for you after each interplay you might have with a contact. Plus, contact information are enriched mechanically with knowledge from over 20 million companies.

The CRM and phone administration system is straightforward to get began with, use, and navigate.

Along with contact administration, different notable options embody:

• Pipeline administration
• Reporting dashboards
• Firm insights
• Deal monitoring
• E-mail monitoring and notifications
• Prospect monitoring
• Assembly scheduling
• Dwell chat

The CRM is fully free endlessly however you possibly can improve at any time to a paid plan for extra options as what you are promoting scales.

Helpful buyer suggestions: “We use HubSpot to handle new incoming leads, make earnings projections, and handle ongoing contacts. Managing tons of and hundreds of contacts is subsequent to not possible with no CRM and HubSpot makes the job very simple with all of the automation and reporting accessible. It is excellent for organizing and transmitting all gross sales supplies and transaction paperwork as effectively.”

Professional Tip: Get HubSpot’s free-forever CRM platform that is simple to begin, will scale with what you are promoting, and assist you to develop higher.

2. BIGContacts

Worth: Plans beginning at $5 per consumer/mo.

BIGContacts CRM simplifies contact administration to assist small companies construct buyer relationships. The device presents an in depth view of contact information together with their cellphone numbers, location, emails, earlier touches, transaction historical past, notes, and upcoming interactions. You possibly can retailer further data underneath customized fields as effectively. Then, use these complete contact information to personalize varied outreach communications and campaigns.

BIGContacts means that you can seize knowledge from net varieties mechanically, eliminating guide effort and potential errors. The platform brings contacts and duties to 1 place, making it simple to remain up to date with upcoming actions.

The contact administration CRM gives the performance to tag and type contacts by way of static and dynamic contact lists to enhance segmentation. The device integrates with a number of enterprise functions akin to accounting, analytics, and advertising and marketing software program. This makes it simpler to handle every thing associated to your contacts from a single platform. BIGContacts additionally gives distant entry, permitting you to maintain tabs in your contacts from wherever.

Helpful buyer suggestions: “Adjusting to working with the software program may be very simple, customers can share data and examine one another’s actions associated to sure job duties. Updating contacts when their data adjustments could be difficult since you should add one other contact after which it could change into complicated when making an attempt to determine which one is right.”

3. ActiveCampaign

Worth: Plans beginning at $49 per mo.

ActiveCampaign is a buyer expertise automation platform with a variety of contact administration options and capabilities.

ActiveCampaign pairs its contact administration capabilities together with your buyer lifecycle. The method begins with reaching and interesting your viewers, then nurturing and educating them, adopted by changing and shutting them, and lastly, supporting their development. To start the method of contact administration, the device may have you create a contact checklist.

From there, merely add current e mail contacts after which manage your contacts by checklist, tag, or customized area. ActiveCampaign will immediate you to construct segments in your prospects to assist you to goal and personalize content material for them. This contact administration answer will assist you to phase primarily based on communications like emails and varieties, too. Then, it will determine and pull out behavioral actions that may train you extra about prospects in these segments.

ActiveCampaign additionally gives case research. This can assist you be taught in regards to the ways in which different corporations like yours are utilizing the software program’s contact administration instruments and the way they phase their prospects.

Helpful buyer suggestions: “With ActiveCampaign you possibly can automate presents, checklist administration, and phone administration. You possibly can schedule appointments, add notes to contacts, and ship them direct messages. To enhance the general consumer expertise, you possibly can ship personalised messages to your web site customers. To transform extra guests, you possibly can construct a sort of gross sales funnel.”

4. Freshworks

Worth: CRM plans beginning at $15 per consumer/ mo.

Freshworks is a CRM and phone administration system that helps you handle and nurture your contacts to create robust and lasting relationships with them. It automates contact knowledge entry for you and gives 360-degree views of particular person prospects.

Freshworks tracks gross sales actions, manages gross sales duties and appointments, and means that you can place calls or ship emails with out having to go away the device. You possibly can combine with Google Workspace to entry Gmail, Google Docs, Google Drive, and extra all from Freshworks.

Helpful buyer suggestions: “Customers can effectively handle their contacts, monitor interactions, and keep a complete view of buyer particulars, akin to e mail conversations, cellphone calls, and social media interactions.”

5. Moosend

Worth: Plans beginning at $9 per mo.

Moosend is an e mail advertising and marketing automation platform with superior viewers administration options to maintain your contacts organized. Moosend’s CRM capabilities will allow you to simply handle your contacts by way of the contacts dashboard, monitoring who’s lively and who bounced to optimize your technique.

The platform’s superior segmentation capabilities assist you to acquire in-depth buyer knowledge. And you may simply tag your subscribers primarily based on completely different standards and data to create tailor-made content material. For instance, Moosend’s customized fields personalize your topic traces and content material primarily based in your prospects’ names, birthdays, places, and extra.

Moosend’s lead technology instruments may even assist you to broaden your mailing lists by changing e-newsletter sign-up varieties and touchdown pages. You possibly can automate your contact administration by way of advertising and marketing automation by creating particular automated workflows that may maintain your checklist clear and engaged primarily based on consumer actions.

Helpful buyer suggestions: “Customers can create contact lists quickly and simply. This platform targets the required viewers itself. This platform permits customers to schedule completely different campaigns. It’s fairly a helpful function as a result of the consumer doesn’t have to recollect the time and date for beginning them.”

6. Keap

Worth: Plans beginning at $159 per mo.

Keap is a CRM and gross sales and advertising and marketing platform with a shopper administration answer for small companies. The platform presents a central location for shopper exercise and communications and the device automates follow-ups, contact document creation. and phone document updates for you. You may also rapidly personalize communications with contacts (akin to varieties, emails, and gross sales follow-ups) utilizing the contact knowledge that is saved in Keap.

Combine Keap with Gmail or Outlook so all of your e mail interactions are mechanically up to date within the related contact’s document. There are additionally all kinds of different enterprise instruments and software program you possibly can combine with Keap so all of your knowledge is up-to-date and accessible from a single location.

Helpful buyer suggestions: “Keap is a beast in itself by which you are able to do issues successfully supplied that you just use it successfully, and know your approach round it. We used Keap for managing our Contacts, sending promotional emails, advertising and marketing automation, and e-comm. Keap grew to become a lot simpler to make use of as we acquired to know the suitable methods of doing issues ranging from tag naming conventions, proper methods of utilizing Targets, Marketing campaign hyperlinks, and many others.”

Subsequent, let’s dive into one of the best free and paid contact administration software program for all companies — from small to midsize to enterprise.

1. HubSpot CRM Platform

Worth: Free and paid plans beginning at $45 per mo.

The HubSpot CRM platform’s contact administration instruments are designed to take away friction out of your gross sales processes, streamlining your gross sales efforts and giving your reps extra time and adaptability to shut offers.

Just like the free model of the CRM, the platform mechanically enriches your contact information with knowledge from over 20 million companies. It additionally notifies you when prospects open your gross sales emails or go to your web site.

HubSpot consists of different contact administration staples like prospect monitoring instruments, assembly scheduling, and stay chat (which each your gross sales and repair groups can profit from).

We chatted above in regards to the free-forever model of HubSpot — if you happen to’re a startup or small enterprise, chances are you’ll begin with that model of the software program after which scale right into a paid model of the gross sales CRM. This permits for seamless development together with your contact administration system as what you are promoting scales (together with a number of different options and instruments that are perfect for your gross sales, advertising and marketing, and repair groups).

Helpful buyer suggestions: “Gross sales Hub seamlessly integrates with HubSpot CRM, which serves as a single supply of reality for all buyer and prospect data. This integration ensures that our gross sales groups have a whole view of our contacts, communication historical past, offers, and interactions. It allows me as gross sales rep to supply a personalised expertise to prospects and prospects, enhancing the standard of our interactions.”

2. Bigin

Worth: Free and paid plans beginning at $7 per consumer/ mo.

The worth of Bigin is in its simplicity — it is simple to function with out sacrificing energy or performance. It means that you can handle your contacts with a complete view of any communication you might have with these folks.

Emails, duties, and notes particular to your particular person contacts are all accounted for and straightforward to entry. It additionally options instruments that assist you to apply the knowledge gathered throughout these communications to your gross sales efforts.

Probably the most primary model of the platform is free to make use of and might accommodate 500 contacts for a person consumer. That plan is right for small companies, startups, and freelancers. In the meantime, Bigin’s paid subscriptions supply extra flexibility and options.

Helpful buyer suggestions: “We use Bigin to utterly handle the contacts of shoppers, which makes it efficient once we need to make some communications with them. Moreover, Bigin makes workflow administration simpler, after figuring out the enterprise alternatives for development.”

3. Bitrix24

Worth: Free and paid plans beginning at $49 per mo.

Bitrix24’s contact administration software program’s suite of options presents customary contact administration sources, together with a centralized database for accumulating and monitoring prospect and buyer contact data.

The device additionally mechanically logs and information all cellphone calls reps place or obtain. The identical goes for e mail communications — if you happen to sync your e mail deal with with the platform, your complete historical past of e mail exchanges will likely be saved in your Bitrix24 contact supervisor.

When you’re concerned about a free answer with performance that usually is not accessible with customary contact administration software program, Bitrix24 could also be price contemplating. As what you are promoting grows and also you need extra out of your contact supervisor, Bitrix24’s paid plans can accommodate your wants at cheap worth factors.

Helpful buyer suggestions: “We wanted a system that allowed for unified communication, contact monitoring, doc administration, and workplace setup. Bitrix24 allowed as much as stand up and operating rapidly.”

4. Streak

Worth: Free and paid plans beginning at $15 per consumer/ mo.

Streak’s contact administration instruments could be built-in into your Gmail inbox, working alongside all different Google Workspace functions. The software program additionally means that you can each keep and share a timeline of buyer contacts and communications. This could embody knowledge about e mail information, name logs, information, notes, and duties.

Streak presents customized views of your gross sales pipeline. You possibly can search, filter, group, and type your contact knowledge in any configuration in addition to save these ends in customized views and share that knowledge together with your workforce.

Streak is an accessible software program, designed to simply combine together with your Google functions. It is free for private use however there are additionally paid skilled and enterprise-level plans.

Helpful buyer suggestions: “It can assist you to create a pipeline of the potential prospects and allow you to comply with up by way of the mails you might be sharing and receiving with them. Some extra options price point out is which you can monitor the openings of the emails shared, associations of particular contacts with particular offers, and better of all, establishing the pipeline as you want.”

5. Pipedrive

Worth: Plans ranging from $14.90 per consumer/ mo.

Pipedrive CRM is decidedly sales-oriented, and its contact administration sources mirror that. The contact administration options are supposed to allow laborious gross sales with knowledge and automation. They add a brand new diploma of perception and intelligence to an organization’s gross sales efforts by gathering good contact knowledge and mechanically pre-qualifying leads.

The platform consists of instruments that may retrieve net knowledge about your contacts from on-line sources like LinkedIn. Utilizing this data, the platform may give you perception into the viability of pursuing the leads you collect.

Helpful buyer suggestions: “The UX/UI is straightforward. I repeat, it’s easy and ideal for gross sales guys. The deal view and the contact/firm views are simply easy and straightforward to work with. Anybody can simply customise or add new fields if required.”

6. Nimble

Worth: Plans beginning at $24.90 per consumer/ mo.

Nimble CRM’s contact administration options assist you to entry all of your contacts — throughout any cell, cloud-based, or desktop information — in a single relationship supervisor.

Nimble’s prospecting device mechanically shows all contact data and firm particulars for prospects and prospects, together with all emails, social interactions, messages, notes, and calendar occasions you will have exchanged with them.

The platform works seamlessly with Google Workspace and Office365 and options over 100 app integrations. It’s a robust, versatile device for protecting tabs in your contacts, the way you attain them, and the way they could match into your general gross sales efforts.

Helpful buyer suggestions: “The system is organized and you do not are likely to get misplaced within the small particulars with contacts. The convenience of use and the opportunity of linking multiple firm to 1 particular person is a superb benefit. It’s versatile and straightforward to configure.”

7. Nextiva Buyer Relationship Suite

Worth: Plans ranging from $24.95 per consumer/ mo.

The Nextiva gross sales CRM’s strong suite of options consists of contact administration sources which might be accessible throughout all of their plans. Even their most elementary subscription consists of instruments for sustaining e mail historical past, notes, and name logs.

Collectively, these sources can assist you monitor your prospects’ contact data and communication historical past whereas taking the stress out of processes like follow-up and outreach. With Nextiva, you may have entry to a big selection of options together with follow-up automation, surveys, stay chat, and analytics.

Helpful buyer suggestions: “The convenience of use on the desktop permits me to be extra productive. I like that pulling up contacts, calling, texting, and seeing who is asking is as simple as engaged on my newest undertaking.”

“I’ve had just a few points with creating contacts and all communications not being labeled instantly, however usually a refresh solves this drawback.”

8. Nutshell

Worth: Plans beginning at $16 per consumer/ mo.

Nutshell acts as a central repository for all of your firm’s buyer information and knowledge. It is a single location for you and your workforce to retailer and reference contact particulars, name notes, and e mail conversations with prospects. The device’s contact administration infrastructure — paired with its highly effective gross sales automation instruments — can assist you streamline your gross sales course of and simply qualify leads.

Nutshell additionally integrates seamlessly with functions like Slack and Google Workspace and is designed to swimsuit the wants of companies of each dimension.

Helpful buyer suggestions: “Nutshell’s performance, help, and price made it a straightforward and good selection. Reminders for follow-up are effectively designed and could be set in response to your cadence, making it simple to maintain monitor of your contacts.”

Select Your Contact Administration System

Irrespective of how massive what you are promoting is, what you promote, or the way you construction your gross sales workforce, you are certain to have contacts it’s good to monitor and handle. If you have not already invested in touch administration software program for what you are promoting, you need to strongly take into account among the selections listed above.

And bear in mind, nothing in life could be mentioned to make sure, apart from dying, taxes, and high-quality contact administration software program making life simpler for salespeople.

Editor’s be aware: This publish was initially revealed in February 2020 and has been up to date for comprehensiveness. This article was written by a human, however our workforce makes use of AI in our editorial course of. Take a look at our full disclosure to be taught extra about how we use AI.