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Teradata (NYSE: TDC) and ActionIQ introduced as we speak a brand new joint-offering for advertising and marketing and buyer expertise (CX) activations for Teradata VantageCloud prospects. This new providing, which incorporates integration with VantageCloud and ActionIQ, is now full and prepared for patrons. The collaboration highlights Teradata’s open and linked ecosystem, which features a sturdy partnership with ActionIQ to leverage the businesses’ collective experience in promoting and advertising and marketing know-how for CX.
Collectively, the 2 corporations goal to democratize entry to buyer information throughout the enterprise whereas offering technical groups with enhanced management. By combining the harmonized information method and superior analytics of Teradata VantageCloud with the total functionality of ActionIQ’s fashionable buyer expertise apps, companies can achieve a complete 360-degree view of consumers, foster extra significant engagements, and ship superior experiences.
“The partnership between Teradata and ActionIQ is a win for patrons enthusiastic about enhancing their buyer expertise and driving worthwhile progress,” stated Lisa Stewart, Senior Vice President, Worldwide Companions and Alliances at Teradata. “With ActionIQ’s experience in promoting and advertising and marketing know-how for CX, mixed with Teradata’s full cloud analytics and information platform, companies can unlock the total potential of their buyer information, improve agility, speed up time-to-value, and ship distinctive buyer experiences.”
“Teradata’s unmatched legacy in information analytics and ActionIQ’s marketer-friendly CDP (buyer information platform) place us to redefine buyer experiences,” stated Tasso Argyros, ActionIQ CEO and Founder. “Our shared imaginative and prescient is to empower companies, enabling sooner innovation, higher choices, and real buyer connections.”
With Teradata VantageCloud, the entire cloud analytics and information platform, and ActionIQ, companies can unlock sooner innovation, higher decision-making, and enhanced buyer experiences, significantly for AI and ML. ActionIQ’s distinctive composable structure gives easy-to-use, self-service information entry to entrepreneurs whereas pushing queries into VantageCloud for one of the best of each worlds by way of efficiency, enterprise scale and safety. This enables enterprise groups to achieve direct, however managed, entry to information, enabling self-serve use circumstances by way of seamless and scalable integrations with owned and paid channels. IT and information groups will profit from zero information latency, scalable governance, and worry-free integrations, liberating up sources beforehand spent on managing ever-changing necessities. This partnership is designed to future-proof acquisition advertising and marketing methods, will increase loyalty, and improves retention for enterprise groups.
ActionIQ will supply a spread of options to Teradata VantageCloud prospects:
- ActionIQ Viewers Middle is an viewers segmentation software enabling efficient administration of viewers information for focused advertising and marketing campaigns and personalised buyer interactions.
- Actual-Time CX permits for real-time entry to buyer profiles and conduct for personalised buyer experiences.
- IdentityPlus gives complete id decision capabilities that ship deeper insights into buyer identities and behaviors, leading to personalised experiences and improved concentrating on.
- Journey Orchestration gives a drag-and-drop canvas for constructing multi-step, multi-channel buyer journeys. Because of this new partnership, all of those functions can now map on to Teradata VantageCloud.
ActionIQ will be part of Teradata on the Teradata Attainable occasion in Orlando on October 2-4 to share extra particulars with prospects.
About ActionIQ
ActionIQ is a brand new type of composable buyer information platform for enterprise manufacturers who need to develop sooner and ship significant experiences for his or her prospects. Constructed for information in fixed movement, ActionIQ’s distinctive composable structure provides entrepreneurs straightforward and safe methods to activate information wherever within the buyer expertise whereas retaining information securely the place it lives. Unify information from any supply, construct sensible audiences, resolve buyer identities, and design personalised interactions that unlock income throughout your complete buyer lifecycle – all whereas serving to technical groups lengthen present know-how investments to handle information governance, prices, and efficiency. Enterprise manufacturers corresponding to Albertsons, Atlassian, Bloomberg, DoorDash, HP, and lots of extra use ActionIQ to drive progress by way of extraordinary buyer experiences. Be taught extra at actioniq.com.
At Teradata, we imagine that individuals thrive when empowered with higher info. We provide essentially the most full cloud analytics and information platform, together with for AI. By delivering harmonized information and trusted AI/ML, we allow extra assured decision-making, unlock sooner innovation, and drive the impactful enterprise outcomes organizations want most. See how at Teradata.com.
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