Oct 2, 2023 | SAN DIEGO, CA and NEW YORK, NY

Teradata (NYSE: TDC) and ActionIQ introduced at the moment a brand new joint-offering for advertising and marketing and buyer expertise (CX) activations for Teradata VantageCloud clients. This new providing, which incorporates integration with VantageCloud and ActionIQ, is now full and prepared for patrons. The collaboration highlights Teradata’s open and linked ecosystem, which features a robust partnership with ActionIQ to leverage the businesses’ collective experience in promoting and advertising and marketing know-how for CX.

Collectively, the 2 corporations goal to democratize entry to buyer knowledge throughout the enterprise whereas offering technical groups with enhanced management. By combining the harmonized knowledge method and superior analytics of Teradata VantageCloud with the complete functionality of ActionIQ’s trendy buyer expertise apps, companies can achieve a complete 360-degree view of consumers, foster extra significant engagements, and ship superior experiences. 

“The partnership between Teradata and ActionIQ is a win for patrons considering enhancing their buyer expertise and driving worthwhile development,” stated Lisa Stewart, Senior Vice President, Worldwide Companions and Alliances at Teradata. “With ActionIQ’s experience in promoting and advertising and marketing know-how for CX, mixed with Teradata’s full cloud analytics and knowledge platform, companies can unlock the complete potential of their buyer knowledge, improve agility, speed up time-to-value, and ship distinctive buyer experiences.”

“Teradata’s unmatched legacy in knowledge analytics and ActionIQ’s marketer-friendly CDP (buyer knowledge platform) place us to redefine buyer experiences,” stated Tasso Argyros, ActionIQ CEO and Founder. “Our shared imaginative and prescient is to empower companies, enabling quicker innovation, higher choices, and real buyer connections.”

With Teradata VantageCloud, the whole cloud analytics and knowledge platform, and ActionIQ, companies can unlock quicker innovation, higher decision-making, and enhanced buyer experiences, notably for AI and ML. ActionIQ’s distinctive composable structure gives easy-to-use, self-service knowledge entry to entrepreneurs whereas pushing queries into VantageCloud for the most effective of each worlds when it comes to efficiency, enterprise scale and safety. This enables enterprise groups to realize direct, however managed, entry to knowledge, enabling self-serve use circumstances by seamless and scalable integrations with owned and paid channels. IT and knowledge groups will profit from zero knowledge latency, scalable governance, and worry-free integrations, releasing up assets beforehand spent on managing ever-changing necessities. This partnership is designed to future-proof acquisition advertising and marketing methods, will increase loyalty, and improves retention for enterprise groups. 

ActionIQ will provide a spread of options to Teradata VantageCloud clients:

• ActionIQ Viewers Heart is an viewers segmentation device enabling efficient administration of viewers knowledge for focused advertising and marketing campaigns and customized buyer interactions. 
• Actual-Time CX permits for real-time entry to buyer profiles and habits for customized buyer experiences.
• IdentityPlus gives complete id decision capabilities that ship deeper insights into buyer identities and behaviors, leading to customized experiences and improved concentrating on. 
• Journey Orchestration gives a drag-and-drop canvas for constructing multi-step, multi-channel buyer journeys. On account of this new partnership, all of those purposes can now map on to Teradata VantageCloud. 

ActionIQ will be part of Teradata on the Teradata Potential occasion in Orlando on October 2-4 to share extra particulars with clients.

About ActionIQ

ActionIQ is a brand new type of composable buyer knowledge platform for enterprise manufacturers who need to develop quicker and ship significant experiences for his or her clients. Constructed for knowledge in fixed movement, ActionIQ’s distinctive composable structure provides entrepreneurs straightforward and safe methods to activate knowledge anyplace within the buyer expertise whereas protecting knowledge securely the place it lives. Unify knowledge from any supply, construct sensible audiences, resolve buyer identities, and design customized interactions that unlock income throughout the complete buyer lifecycle – all whereas serving to technical groups prolong current know-how investments to handle knowledge governance, prices, and efficiency. Enterprise manufacturers corresponding to Albertsons, Atlassian, Bloomberg, DoorDash, HP, and plenty of extra use ActionIQ to drive development by extraordinary buyer experiences. Study extra at actioniq.com.