Nov 18, 2021 | SAN DIEGO

Confirmed Know-how Advertising Government with Report of Accelerating Progress

Teradata (NYSE: TDC), the related multi-cloud information platform for enterprise analytics, immediately introduced that it has appointed Jacqueline Woods as Chief Advertising Officer, efficient December 6, 2021. As CMO, Woods will probably be liable for overseeing Teradata’s strategic advertising planning and supply, together with model and repute administration, digital and social properties, in addition to main buyer technology, influencer advertising, public relations, communications and enriching buyer experiences. Woods succeeds Martyn Etherington who’s stepping down from his place and can stay with Teradata by way of the tip of December 2021 to assist a clean transition.

Woods is a results-driven advertising govt with thirty years of expertise main company transformations, propelling advertising organizations to make the most of information and insights, and main the way in which in digital advertising. She is acknowledged for instilling immediately’s trendy advertising approaches that efficiently develop companies. Her profession spans Fortune 100 firms, together with IBM, GE, Oracle and Verizon, overlaying each business-to-business and business-to-consumer go-to-market initiatives. Woods joins Teradata from NielsenIQ the place she served as International Chief Advertising & Communications Officer. There, Woods centered on the agency’s transformation to an impartial firm, main the revitalization of the corporate’s model, picture and notion to replicate its new character: from legacy model to trendy data-driven enterprise. Beforehand, Woods was with IBM for almost 10 years, together with as CMO of its $13 billion Accomplice Ecosystem, the place she centered on constructing cloud, Information, AI and SaaS methods throughout an ecosystem of over 120,000 companies.

“Teradata has constructed a far-reaching model that’s core to who we’re, and I’m thrilled to welcome somebody of Jacqueline’s expertise to assist make it even stronger,” mentioned Steve McMillan, President and CEO of Teradata. “Our transformation to cloud-first is simply accelerating, and Jacqueline’s experience will assist construct our market notion because the related multi-cloud information platform for enterprise analytics. She is an completed and influential chief recognized for her inventive excellence and collaboration throughout the worth chain, and I’m trying ahead to working carefully with Jacqueline as we proceed to develop {our relationships} with clients and companions everywhere in the world.”

“In immediately’s dynamic atmosphere, firms face profoundly growing information calls for and are more and more leveraging cloud-based know-how to ship vital insights to make higher and quicker choices. Teradata’s unparalleled information platform is precisely what enterprises want to assist them win, and I’m excited to affix this progress oriented, customer-centric group,” mentioned Woods. “I sit up for collaborating with Teradata’s proficient group to proceed deepening relationships with each present clients and new logos, supporting their increasing wants for leveraging superior analytic capabilities to unravel their information challenges, and accelerating progress for the corporate.”

McMillan continued, “On behalf of your complete Teradata group, I need to thank Martyn for his work to reposition the Teradata model as a cloud market chief, and driving constant, measurable developments in our advertising efforts. We admire his assist in facilitating a seamless transition and want Martyn the very best in his subsequent chapter.”

About Jacqueline Woods

Woods joined NielsenIQ from IBM, the place, as CMO of the IBM International Accomplice Ecosystem Division, she centered on cloud, information, AI, and SaaS know-how methods. Beforehand, she led technique, advertising, communications, and providing administration because the CMO of IBM International Financing. As International Vice President of IBM’s Server Know-how Division, she headed the “Infrastructure Issues” turnaround marketing campaign. Earlier than that, she was International Head of Buyer Segmentation & Buyer Expertise at Basic Electrical. Woods additionally held roles of accelerating duty at Oracle for 10 years, serving to lead the corporate’s e-business standardization. Woods additionally held management roles at Ameritech Company and GTE Company.

Woods serves on the Board of Administrators for Winnebago Industries and the Board of Trustees for Group Reinvestment Fund USA, a not-for-profit group devoted to bettering communities by way of progressive monetary options. She can also be on the board of the Better Fairfield County Basis, Inc., a not-for-profit serving to under-served communities in southern Connecticut. Woods beforehand served on the Dean’s Council for the Kennedy College of Authorities at Harvard College and the Western Area Board of the United Negro Faculty Fund.

Woods holds a Bachelor of Science from the College of California, Davis, and an MBA from the Marshall College of Enterprise, College of Southern California.