Apr 26, 2016 | INDIANAPOLIS, Indiana

Cross-Channel Orchestration, Advertising and marketing Operations Agility and an Expanded Companion Ecosystem Additional Firm’s Imaginative and prescient for True Individualized Advertising and marketing

Teradata Advertising and marketing Purposes, a division* of Teradata Corp. (NYSE: TDC), immediately launched worldwide a brand new model of Teradata Built-in Advertising and marketing Cloud, an industry-leading resolution for Individualized Advertising and marketing.  Among the many highlights on this new model are:

 

• Digital Advertising and marketing enhancements to drive clever interactions with people;
• Higher unification of interactions and knowledge throughout promoting and buyer advertising and marketing;
• New integrations with eCommerce platforms, plus an alliance for Social Listening; and, 
• Advertising and marketing Useful resource Administration options that deliver extra ease and agility to the advertising and marketing course of.

Individualized Advertising and marketing is the flexibility to construct experiences with a person on his or her channels of selection in a constant, dynamic and fascinating method. Teradata’s method combines agile advertising and marketing processes, built-in insights and related interactions–precisely the capabilities enterprise and mid-market corporations want to take care of trust-based relationships with particular person clients.  Towards this finish, Teradata’s newest product launch offers many new options to assist entrepreneurs succeed.  Key capabilities are defined under.

Driving Clever Individualized Interactions by way of Cross-Channel Orchestration 

Teradata Digital Advertising and marketing Heart is a whole SaaS resolution for managing buyer engagement and individualized interactions throughout paid, earned and owned channels. Constructed on a robust content material administration system, Digital Advertising and marketing Heart integrates electronic mail, cellular, social, net touchdown pages, app advertising and marketing/push notifications, micro-location focusing on, and social promoting — each device immediately’s marketer must execute highly effective built-in digital campaigns. Teradata’s latest resolution empowers entrepreneurs to be extra productive via enhancements within the following areas:  

• Content material Administration – Delivers a better, sooner, less expensive technique to create digital messages, and requires no coding or technical expertise.
• Segmentation Builder — Permits entrepreneurs to readily create buyer segments from a number of choice standards, making certain extra correct focusing on, higher conversion charges and improved ROI.  
• Consumer Interface/Consumer Expertise Enhancements – Makes advertising and marketing simpler by presenting a extra coherent and visually interesting expertise so entrepreneurs can work sooner and extra intuitively.  

These enhancements are already incomes reward from Teradata Advertising and marketing Purposes clients: “Creating new buyer segments may be very straightforward and time-saving with the brand new segmentation builder,” mentioned Valentine Rivier, advertising and marketing assistant, Monte-Carlo Société des Bains de Mer.

Unifying Interactions and Knowledge Throughout Promoting and Advertising and marketing 

In late 2015 Teradata added a Knowledge Administration Platform (DMP) to the Teradata Advertising and marketing Purposes portfolio to unify internet advertising and buyer advertising and marketing knowledge, and drive real-time interactions throughout all channels. With this newest launch, the DMP and Digital Advertising and marketing Heart are actually bilaterally related.  This permits entrepreneurs to merge the worlds of identified clients and viewers advertising and marketing, and allows them to drive each promoting and buyer advertising and marketing utilizing a single cloud-based SaaS resolution.

Leveraging Purposes and Knowledge via New Partnerships / Integrations 

Teradata’s accomplice ecosystem is all the time rising, creating methods for entrepreneurs to broaden their use of information via alliances and versatile APIs that broaden present resolution capabilities. With this newest launch of Digital Advertising and marketing Heart, Teradata has expanded its accomplice ecosystem in two key methods:

• eCommerce Integrations —  Seamless integrations with each SAP^® Hybris and Magento^® eCommerce platforms assist entrepreneurs create new buyer engagement alternatives.

• Social Listening –  A brand new partnership with Talkwalker^®, a number one social knowledge intelligence firm, allows entrepreneurs to translate social media knowledge into enterprise, buyer and product insights.

Bringing Ease and Agility to the Advertising and marketing Course of 

In tandem with these Digital Advertising and marketing enhancements, the Advertising and marketing Operations enhancements in Teradata’s newest launch heart on making advertising and marketing simpler, sooner, and extra inventive, productive and accountable. Teradata’s built-in content material administration, intuitive person expertise, and world scalability by way of a versatile, open platform create the perfect strategic resolution for entrepreneurs immediately.  A number of the new enhancements in Teradata Advertising and marketing Operations embrace:

• Expanded Activity Inbox – New look, new performance present entrepreneurs a central place to simply handle their workload.
• Agile Board – A system-wide visible show that’s each desktop- and mobile-friendly offers entrepreneurs a fast snapshot of initiatives and their standing.
• Improved Annotation Viewer – Presents work extra visually for at-a-glance understanding and delivers simpler activity adjustment and knowledge filtering.
• Spend Central – Entrepreneurs can now make forecasts extra granular.
• Calendar – Permits customers to incorporate extra knowledge than ever earlier than.

Teradata’s newest launch delivers an general improved, environment friendly and extra visible person expertise. Entrepreneurs are actually free to experiment with new concepts and constantly enhance upon them, putting the perfect steadiness between innovation and governance. 

“Our workforce lately retired a legacy Advertising and marketing system to implement Teradata Advertising and marketing Operations.  We have now realized a a lot higher person expertise, as the knowledge required of every particular person is introduced solely as wanted and on the level of the method it’s required.  This simplification has tremendously streamlined our advertising and marketing course of and is permitting us to finish advertising and marketing initiatives with fewer assets and in a faster timeframe than ever earlier than,” mentioned Adam Worcester, advertising and marketing workforce lead, Genworth Monetary, Inc.

“True individualized advertising and marketing requires options that tackle a advertising and marketing division’s wants each inside and outdoors the 4 partitions of their firm,” mentioned Jackie Palmer, director of product advertising and marketing, Teradata Advertising and marketing Purposes.  “Relating to Advertising and marketing Operations, we invented it. Relating to Digital Advertising and marketing, we’re perfecting it.  We have now little question our latest resolution will make advertising and marketing simpler and less expensive for our clients by empowering them to create and execute clever advertising and marketing campaigns that actually communicate to the person on his or her phrases.”

Availability & Deployment 

All Teradata Advertising and marketing Purposes options can be found worldwide. Teradata Advertising and marketing Operations is deployable via Software program as a Service (SaaS), on-premises at a buyer website, or hosted within the cloud. Teradata Digital Advertising and marketing Heart is a SaaS-based digital advertising and marketing resolution. Skilled Companies for implementation, coaching and help are additionally obtainable.  

Join 2016: Registration Open 

Plan on attending Join 2016, the annual Teradata Advertising and marketing Purposes worldwide occasion. Be a part of us in London on June 14 and 15.  Go to the occasion web site to register. 

* NOTE TO EDITORS & REPORTERS:  On April 25, 2016, Teradata and Marlin Fairness Companions introduced the signing of a definitive settlement for an affiliate of Marlin Fairness Companions to buy Teradata’s Advertising and marketing Purposes enterprise. This proposed transaction is predicted to shut in Q2 2016, leading to new possession for this enterprise.