Feb 11, 2016 | DAYTON, Ohio

Leaders within the MRM market reveal sturdy imaginative and prescient, potential to execute

Teradata Advertising and marketing Purposes, a division of Teradata Company (NYSE:TDC), the massive information analytics and advertising and marketing purposes firm, at present introduced it has once more been positioned by Gartner, Inc. within the “Leaders” Quadrant of the “Magic Quadrant for Advertising and marketing Useful resource Administration (MRM)” report.

This marks the fourteenth straight yr Teradata Advertising and marketing Purposes has been named a Chief within the report, which was printed by Kimberly Collins, analysis vp, CRM, at Gartner on February 8, 2016.

The report compares class distributors based mostly on completeness of imaginative and prescient within the Advertising and marketing Useful resource Administration market and on their potential to execute that imaginative and prescient. Teradata Advertising and marketing Useful resource Administration is one in every of a number of options Teradata Advertising and marketing Purposes offers together with Digital Advertising and marketing, Omni-Channel Advertising and marketing and Information Administration Platform capabilities.

“Teradata is honored by its continued presence within the Leaders Quadrant of the Gartner MRM Magic Quadrant. Our focus stays on empowering entrepreneurs to adapt to their particular person buyer’s altering wants by way of improved advertising and marketing agility that drives sustainable enterprise progress,” stated Bob Honest, president, Teradata Advertising and marketing Purposes and chief working officer, Teradata Company.

Teradata has made the report accessible for complimentary obtain on the Teradata web site.

The Magic Quadrant

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