Seven months after Tencent Music Leisure struck a partnership with US music media model Billboard to advertise the event of Chinese language music globally, the pair at the moment are launching a world authentic music competitors referred to as THE ONE.

Worldwide singers, songwriters and musicians together with TIA RAY, Lenka and Greyson Probability have been tapped to function ambassadors for the competitors, Billboard China mentioned Tuesday.

The competitors might be divided into three classes: Musical Work, Recent Face and Label, permitting songwriters, rising musicians and labels to audition primarily based on their respective fields.

Below the Musical Work class, the competitors will acquire works from internationally by way of TME’s Qimingxing Music Assistant. TME and Billboard have invited Chinese language authentic musicians similar to Chook Zhang, L.T. and Ma SiWei, Mikey Jiao and Chen Zhuoxuan to take part.

The Recent Face class will mix with Tencent Musician Platform’s New Forces challenge to choose artists within the new technology.

“With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music business companions, bringing extra high quality authentic works and thrilling performances to music lovers world wide.”

Below the Label class, the individuals will submit their authentic music works and submissions might be judged in line with the standard of music creation and the variety of music types. 

Tencent Music, by way of its QQ Music platform, will work with Billboard China in integrating its expertise and consumer insights within the Chinese language music business to supply musicians with a full vary of companies ranging from the primary demo recordings to the discharge of songs.

As of the tip of 2022, TME — which operates QQ Music, Kugou and Kuow — had 88.5 million paying customers, up 16.1% from a 12 months in the past.

The works of THE ONE winners might be distributed globally by way of TME Music Cloud for rollout in digital music channels like Spotify, Apple Music, YouTube and others.

Winners may even obtain promotional visitors help and core sources from TME’s varied platforms together with QQ Music, Kugou Music, Kuwo Music and Tencent Musician Platform.

They may even be featured on the Billboard China grasp music record Golden Ears and honorees can have the prospect to affix a particular collaborative efficiency with Billboard Dwell in Shanghai.

“With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music business companions, bringing extra high quality authentic works and thrilling performances to music lovers world wide. TME will proceed the exploration of worth patterns for the development of Chinese language music’s international affect, supporting and accompanying the beginning and bloom of high-quality authentic Chinese language music,” Billboard China mentioned.

Again in September, TME mentioned its partnership with Billboard China goals to “shine a light-weight on the various tales of Chinese language music artists earlier than an expansive world stage.”

Billboard launched its Chinese language arm in August 2022 to supply a platform for Chinese language musicians to share their music to a world viewers.

Music Enterprise Worldwide