Mike Rodden is a software program product supervisor from Boston with a pastime: he’s the artistic power behind Softwine.ai, an AI-powered weblog about wine. 

Softwine.ai combines two subjects that will initially seem mutually unique – winemaking and know-how. So when Mike writes about wine, it’s at all times by means of a contemporary lens, centered on the technological frontier of the trade.  

As Mike had constructed a number of web sites earlier than, he was in search of an easier platform for his weblog. Hostinger AI Web site Builder was the perfect answer – its Plug’n’Play nature let Mike get his imaginative and prescient off the bottom very quickly. 

In Vino Veritas

Wine had at all times been a ardour of Mike’s, however he grew to become much more excited by it after studying concerning the Wine & Spirit Training Belief (WSET) program. It took two years to complete, and in September this 12 months, Mike celebrated reaching his WSET certification. 

Mike began Softwine.ai as a strategy to bridge the hole between his pastime and career. The weblog permits him to share data, opinions, and information in two contrasting areas – wine and know-how – with goals to spark cross-conversation in each arenas. 

“The wine trade is somewhat bit conventional – they don’t adapt to know-how tremendous properly,” Mike reveals. “However there are some wineries which can be actually embracing it. They’re performing some cool stuff, like utilizing knowledge analytics to foretell after they have to make use of chemical compounds.”

That’s the type of material you may count on on Softwine.ai. The weblog covers subjects like AI know-how’s position in built-in pest administration (IPM), utilizing climate knowledge to handle vineyards, whether or not computer systems can exchange sommeliers, and so forth. 

Writing a weblog has additionally turn out to be an efficient strategy to stimulate Mike’s creativity, which might in any other case stay untapped.  Since his day job doesn’t present him with many alternatives to place pen to paper, the weblog is an effective way to fill the hole. 

“Nearly all of my day-to-day is extra product advertising and marketing than precise engineering. Content material writing was one thing I hadn’t practiced in a very long time. So it’s been a cool strategy to each observe somewhat bit and have a artistic outlet,” he provides.

AI – The Finest Collaborator

Mike is the one particular person behind the weblog, with AI having a large enough impression to be featured as a contributor on Softwine.ai’s Group web page. 

As an illustration, AI is the weblog’s graphic designer – it comes up with imaginative illustrations and helps Softwine.ai set up a novel and genuine look. Mike additionally makes use of AI-generative know-how for article outlines and content material creation. Because of this, Mike could be extra environment friendly with the restricted period of time he can dedicate to the weblog – protecting an in depth eye on output as a part of the modifying course of. 

“These AI fashions are literally arising with concepts I by no means would have considered. It might be one thing I’d by no means heard of within the wine trade earlier than however you then look it up, and there are such a lot of contemporary subjects I wouldn’t have been conscious of in any other case,” Mike smiles.

“It does take an excellent quantity of labor to make a good submit. However the skill to rapidly provide you with a top level view to only throw your concepts in an order that is sensible – that type of factor positively saves a ton of time.” 

The Hostinger AI Web site Builder Expertise

Mike additionally used the powers of AI to get the location off the bottom. He got here throughout the Hostinger Web site Builder when looking on-line for an accessible platform that wouldn’t be too complicated to make use of. 

“I’d used different builders and content material administration techniques earlier than to construct a few web sites, and it wasn’t tremendous spectacular. I used to be in search of one thing somewhat bit extra out of the field,” Mike reveals.

Having used Hostinger Web site Builder’s AI performance proper off the bat, Mike was impressed with how easy it was to customise the structure of the location and make changes on the go.

“I actually like how straightforward it’s to regulate any grid strains and spacing. All the pieces I do appears to be one or two clicks away on the most, which is nice,” Mike says.

And since website administration is so easy, Mike can dedicate his time to what issues most – creating standout content material for his weblog. He doesn’t want to fret about web site efficiency, both – his AI-powered weblog is light-weight and hundreds quick.

Days of Wine and Roses

Because the weblog remains to be comparatively new, Mike expects its visitors to develop organically within the coming months. He doesn’t depend on paid ads to unfold consciousness; as a substitute, he’s implementing website positioning methods to assist Softwine.ai climb the search ranks and convey extra guests.

Mike isn’t planning to monetize the weblog as a result of he desires it to stay a ardour mission and finally flip it right into a medium for studying. Most necessary of all is the weblog’s pure skill to spark dialog. 

“Wine and know-how don’t have a number of overlap basically. I wish to get each camps excited by each other. For that, I like to select subjects that may make folks suppose and encourage debate. That is particularly necessary since in terms of wine, folks is usually a little cussed in adapting to new issues,” Mike says. 

That’s the explanation why Mike doesn’t draw back from controversial topics – it’s all about giving folks meals (or drink) for thought.

Get your ardour mission off the bottom in minutes with Hostinger Web site Builder, identical to Mike did. Begin constructing now!

Iggy is a Inventive Copywriter at Hostinger. He is passionate concerning the web and its tradition and loves sharing his data with others. When he is not working, Iggy’s accumulating retro video video games and writing his weblog.