From the usage of generative AI for lyric writing, to the usage of voice-mimicking AI in songs, the usage of synthetic intelligence in music has turn out to be one of many business’s key speaking factors of 2023.

Now music streaming big Spotify is throwing its hat within the ring, with a brand new characteristic powered by its personal personalization tech, in addition to by voice and generative AI.

The corporate is launching a ‘DJ’ characteristic, which it says is like an “AI DJ in your pocket” and provides that it serves as “a personalised AI information that is aware of you and your music style so properly that it could select what to play for you”.

This characteristic is first rolling out in beta, and Spotify says it would ship a curated playlist of music alongside commentary across the tracks and artists it thinks you’ll like.

This commentary, in response to Spotify, will probably be narrated “in a stunningly practical voice” utilizing a so-called “dynamic AI voice platform” from its current acquisition of London-based AI voice startup Sonantic.

Launched in December 2018 by Zeena Qureshi and John Flynn, Sonantic’s founders have backgrounds in speech and language remedy to Hollywood sound manufacturing.

Final yr, Sonantic constructed a customized AI voice mannequin for actor Val Kilmer, which was used in the latest High Gun movie, High Gun: Maverick.

To create the voice mannequin for Spotify’s new AI DJ, the corporate says that it partnered with its personal Head of Cultural Partnerships, Xavier “X” Jernigan, who beforehand served as one of many hosts on the platform’s first (and customized) morning present, The Get Up.

In response to Spotify, his “persona and voice resonated with our listeners and resulted in a loyal following for the podcast” and his voice has now been used as the primary mannequin for the AI DJ.

You’ll be able to hear what that feels like within the video under:

The brand new characteristic additionally makes use of generative AI to energy the commentary, via the usage of expertise from US-based synthetic intelligence analysis agency, OpenAI.

Spotify claims that it put this tech “within the palms of [its] music editors to offer you insightful info in regards to the music, artists, or genres you’re listening to”.

Added Spotify in a weblog put up: “The experience of our editors is one thing that’s actually vital to our philosophy at Spotify.

“We now have consultants in genres who know music and tradition inside and outside. And nobody is aware of the music scene higher than they do. With this generative AI tooling, our editors are in a position to scale their innate data in methods by no means earlier than doable.”

Along with Sonantic’s voice tech and the usage of generative AI, Spotify’s new DJ characteristic is powered by its ownpersonalization expertise, which supplies customers a lineup of music suggestions primarily based on their listening historical past.Music Enterprise Worldwide