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Designing a dashboard that customers will love? Observe these 6 key ideas of knowledge structure to make information navigation a breeze.
Info structure is a vital ingredient in designing an impressive dashboard. A well-designed dashboard has a transparent and intuitive manner of organizing and presenting information, making it simple in your customers to seek out what they’re searching for.
Within the earlier article, I talked about selecting the right chart varieties in your information — concerning the particular person items you utilize for constructing a dashboard. On this article, I’ll let you know easy methods to put these items collectively.
Do you keep in mind enjoying with LEGO bricks? You may put them collectively in infinite methods to construct a ravishing dinosaur or a glossy spaceship. But when you do not know your bricks nicely and do not know the way they match collectively, an unpleasant abomination is born. And the identical precept applies when constructing dashboards out of charts.
Info Structure
Info structure ought to be intuitive and logical, making it simple for customers to seek out the knowledge they want. It’s pushed by a number of key ideas:
- Construction: How the knowledge is distributed amongst separate dashboards. The construction sometimes follows logical or enterprise areas however can be outlined by particular person wants or firm processes.
- Navigation: Customers ought to be capable of transfer between completely different dashboards or completely different dashboard sections with ease. This contains world navigation parts like menus and native or contextual navigation components like tooltips, hyperlinks, and drills.
- Hierarchy: Visible and logical hierarchies should work collectively to create an efficient and user-friendly design.
- Grouping: Related info ought to be proven collectively, permitting customers to match and distinction completely different metrics and developments rapidly. Group the knowledge onto separate dashboards or focus them into sections on a single dashboard.
- Labeling: Labels ought to be clear, concise, and keep consistency between particular person charts and dashboards, making it simple for customers to grasp what every metric or pattern represents.
- Filtering: Dashboards ought to permit customers to filter out the displayed info in order that they’ll concentrate on probably the most related info.
Construction
Dividing info between completely different dashboards permits customers to concentrate on a selected set of information or metrics and helps keep away from overwhelming the customers by dumping all the info on them directly. A superb construction permits customers to understand the obtainable breadth of the knowledge first, after which it permits customers to concentrate on the realm of curiosity and get into the depth of the knowledge.
Do not forget that following a logical info construction won’t be sufficient in some circumstances. The construction has to satisfy the wants and objectives of the particular person. By rigorously contemplating how info is split and introduced, you may create dashboards which are centered, related, and simple to make use of.
Let’s have a look at trendy help middle analytics for instance. Nowadays, help facilities settle for calls, emails, and messages by means of numerous channels. Placing all these metrics collectively may very well be fairly overwhelming, and a few of them are onerous to match on the identical scale; A telephone name may very well be resolved in seconds or minutes, however an e-mail dialog can final for hours or days. Or the ready time, which is a crucial metric for telephone calls, and the sentiment of the message for emails.
This drawback may very well be solved with an outline dashboard for widespread metrics just like the variety of created or resolved tickets or buyer satisfaction, with the flexibility to drill into separate dashboards for particular help channels like telephone calls or emails.

Navigation
Navigation is a crucial facet of knowledge structure, because it permits customers to effectively transfer across the dashboard and entry the knowledge they want. There are a number of several types of navigation that you would be able to work with on a dashboard:
- International navigation consists of navigation components that permit customers to maneuver between completely different dashboards or their tabs, for instance, an inventory of dashboards.
- Native or contextual navigation refers back to the smaller interactive components throughout the dashboard. Examples of those embrace tooltips, hyperlinks, or switches permitting the change of the metric within the chart.
- Drills are a dashboard-specific kind of interplay that permits customers to discover chosen information factors in additional element, in a special view, or in a special context. For instance, a person would possibly begin by taking a look at gross sales information for a specific area after which drill right down to see gross sales information for particular person cities inside that area.

Hierarchy
Hierarchy refers to how the knowledge is organized in a logical and visible method in relation to one another. A superb hierarchy permits customers to rapidly and simply establish crucial info and discover extra particulars as wanted.
A logical hierarchy refers back to the group and association of knowledge primarily based on its significance or significance. It’s decided by the relationships and connections between completely different items of knowledge — you may think about it as a tree-like construction. For instance, a dashboard might need a top-level overview that reveals key metrics and developments, with the flexibility to discover extra detailed info for every metric.
A visible hierarchy is the association of components on a dashboard that guides the person’s consideration by means of crucial components on the web page. It’s decided by the dimensions, shade, place, and different visible traits of the weather.
Visible and logical hierarchies should work collectively to create an efficient and user-friendly design. In the event that they work towards one another, the dashboard turns into cluttered and onerous to grasp as a result of the group of the knowledge (the logical hierarchy) shouldn’t be aligned with how the person’s consideration is drawn to completely different components on the web page (the visible hierarchy).

Grouping
Grouping refers back to the manner comparable info is organized collectively on a dashboard. It’s used to assist customers rapidly and simply evaluate and achieve insights from completely different metrics and developments proven collectively.
For instance, a monetary dashboard with a number of distinct sections for displaying all income metrics collectively, all expense metrics collectively, and all revenue metrics collectively. This enables customers to get numerous insights about the entire space.
One other widespread manner to make use of grouping on a dashboard is to group completely different metrics or developments by class. For instance, a buyer’s dashboard with a bunch of metrics that’s repeated for each buyer phase, resembling first-time prospects, energetic prospects, or high-value prospects. This enables customers to simply evaluate metrics between the shopper segments, and establish developments and patterns.
Let’s have a look at the grouping by class for instance of a buyer’s dashboard beneath. All segments share the identical metrics and visualizations, that are repeated for simple comparability between the teams.

Labeling
You may have the best dashboard on this planet, however with out clear labels, it is only a pile of charts with none which means. Labeling is a vital facet of dashboard design, because it helps customers to grasp and interpret the info displayed and supply the context. With clear labels, customers can simply discover the knowledge they’re searching for, and they’re able to rapidly parse by means of the completely different sections of the dashboard.
One other essential good thing about right labeling on dashboards is that it helps to make the info extra visually interesting. By utilizing clear, concise, and constant labels, customers can simply scan the dashboard and rapidly perceive the knowledge being introduced. When fascinated by labels, keep away from abbreviations and technical phrases, as they are often complicated for customers.

Filtering
It is nice to have a chicken’s-eye view of your information, however typically it is essential to have the ability to dig into the small print and determine what’s mistaken. That is the place filtering is useful. On the earth of dashboard design, filtering is sort of a treasure map, narrowing down the realm during which to dig for insights.
Filters permit customers to refine the info displayed on the dashboard in order that they’ll focus simply on the particular piece of knowledge that’s most related to them.
A typical strategy to filtering is to make use of drop-down menus that permit customers to decide on particular standards for the info they need to see. One other strategy is to make use of interactive components, resembling buttons or sliders, that allow customers to dynamically change the info displayed. The next instance reveals a company-wide overview dashboard which will be filtered right down to any stage of element at present crucial.

Wrapping Issues Up
The data structure of a dashboard is a essential ingredient of its design. Properly-designed info structure ought to be intuitive and logical, permitting customers to roam round freely and making it simple for them to seek out and perceive the knowledge they want. If achieved appropriately, the utilization of the dashboards turns into so pure that the knowledge structure is sort of invisible. By holding the aforementioned ideas in thoughts, you may create efficient and fascinating dashboards that assist customers make well-informed choices.
Wish to it strive for your self?
If you wish to put any of those ideas to work, why not register for the free GoodData trial and check out making use of them your self?
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