SESAC, the Nashville-headquartered music licensing/assortment society, has acquired New York-based content material administration, analytics, supply and distribution tech supplier AudioSalad.

AudioSalad will stay headquartered in New York underneath the management of CEO Iain Catling and CTO Deane Thomas and can proceed to operate as a standalone enterprise throughout the SESAC Music Group.

SESAC acquired AudioSalad for an undisclosed sum.

With places of work in New York, Los Angeles, and London, AudioSalad’s world consumer base contains outstanding unbiased music firms, akin to Secretly Group / Secretly Distribution, ATO Information, Mushroom Group, Mad Respectable, Stones Throw, and others.

SESAC says in a press release that AudioSalad has a “robust repute” throughout the digital music sector, and notes that it has achieved the standing of an Apple Music Most popular Distributor and a Spotify Most popular Supply Platform, along with being a ‘most well-liked know-how’ accomplice of Merlin.

The assertion provides that “over the past decade AudioSalad has amassed a worldwide consumer base with over 16 million audio and video belongings underneath administration”.

AudioSalad says that it affords ‘full-service’ know-how options for labels, distributors and artists.

The corporate says on its web site that, through its “accessible know-how, artists can retain possession of their recordings and handle their digital content material technique with the identical degree of sophistication as a label”.

AudioSalad provides: “We provide truthful deal phrases, DSP advertising and marketing, editorial assist, new launch technique, analytics, and clear reporting, so artists can give attention to their craft”.

For labels, AudioSalad says it “empowers document labels with best-in-class know-how with the intention to streamline their provide chain, digital operations and catalog administration wants”.

For distribution firms, AudioSalad says it can “care for the technical features of working with the DSPs so you’ll be able to give attention to serving your shoppers and companions”.

AudioSalad notes on its web site that it’s built-in “with all main DSPs, digital obtain shops, and utility companions” and that it affords white labelling for distributors and labels.

The corporate additionally affords an API that integrates with shoppers’ third-party methods, which AudioSalad says, permits “full management of their very own operations”.

Elsewhere, in 2021, AudioSalad launched a brand new music video supply service referred to as VideoSalad. The corporate expanded into the UK and Europe in July 2021, hiring Tom Deakin to steer its new places of work.

“We’re proud to carry the AudioSalad platform and our technical experience to the SESAC Music Group.”

Iain Catling, AudioSalad 

AudioSalad CEO Iain Catling stated: “We’re proud to carry the AudioSalad platform and our technical experience to the SESAC Music Group.

“We sit up for constructing new capabilities collectively and offering the easiest know-how options and assist to artists and labels, as we proceed delivering independence to the business.”

“We’re thrilled to have the AudioSalad group as a part of the SESAC Music Group.”

John Josephson, SESAC 

SESAC Music Group Chairman and CEO John Josephson added: “We’re thrilled to have the AudioSalad group as a part of the SESAC Music Group.

“Their ardour and drive to offer the very best service doable to unbiased labels, distributors and creators is unmatched, and we consider our partnership will assist the continued progress of our multi-rights, multi-territory world rights administration enterprise.”

SESAC’s acquisition of AudioSalad comes lower than two years after it acquired a controlling stake in streaming royalties assortment company Audiam from Canadian licensing society SOCAN.

The acquisition of Audiam by SESAC introduced the previous firm into the identical secure because the Harry Fox Company (HFA), the rights licensing platform that was acquired by SESAC from the Nationwide Music Publishers’ Affiliation (NMPA) in 2015.

Elsewhere, it was reported by Bloomberg final August that SESAC quietly closed a $335 million bond transaction in July 2022 and used the cash to assist finance its acquisition of manufacturing music firm Audio Community – which, stated Bloomberg, SESAC purchased in 2021.

SESAC, which represents the rights to round 30,000 songwriters together with Adele, Neil Diamond, Rosanne Money and Bob Dylan, is owned by funding large Blackstone, which purchased the PRO in 2017.

Casini Company Finance acted as unique monetary advisor to AudioSalad on the transaction.

AudioSalad was represented by Flaster Greenberg PC with a group composed of Steven Poulathas, Lauren Schwimmer, Jordan LaVine, John G. Koch, Adam Gersh.

Music Enterprise Worldwide