Situation 

You’re reviewing your lively pipeline and spot a deal you had been optimistic about has been stalled for 60 days or extra. It’s time to get artistic about the way you reinvigorate the potential purchaser.

As a substitute of tossing an already certified lead into your inactive pipeline (and condemning it as an issue for an additional day), re-enlist your SDR to research: What made the deal stall? What may they do to maneuver the deal alongside? May they arrange one other assembly or a extra in-depth demo?

Set off

• Growing old alternatives (usually greater than 60 days outdated; might fluctuate primarily based in your gross sales cycle)

Actions

• SDRs make calls to these alternatives
• In case you can’t attain anybody, ship an automatic follow-up e mail