Spotify rival Apple Music has launched a multi-faceted Rihanna marketing campaign forward of the celebrity artist’s Tremendous Bowl LVII Halftime Present on Sunday, February 12.
Coinciding with the launch of the marketing campaign, dubbed Rihanna’s Highway to Halftime, beginning Monday (January 30), Apple Music subscribers can entry Rihanna’s songs with Spatial Audio in Dolby Atmos.
Apple Music struck a multiyear partnership with the NFL for the Tremendous Bowl Halftime Present, described within the announcement in September as “the most-watched musical efficiency of the yr”.
Rihanna was revealed because the Half Time present performer in September, with the official trailer launched on January 13.
Along with the information of Rihanna’s music arriving in Spatial Audio on the platform, Apple Music Radio says that host Nadeska Alexis will interview Rihanna on the Tremendous Bowl LVII Halftime Present Press Convention on February 9, 2023, out there to view stay or watch on demand through Apple Music, or social media platforms.
In the meantime, Apple Music Radio may even host particular unique programming together with ‘Halftime Hype Radio’ a 10-part sequence “reflecting on a number of the most notable Tremendous Bowl Halftime performances of all time” and Rihanna Revisited Radio, an eight-episode roundtable “exploring the cultural influence” of the singer’s catalog.
Apple Music’s lately launched ‘Sing’ karaoke function can also be included as a part of the marketing campaign announcement, which the streaming service says will enable followers “to take the mic on their favourite Rihanna songs to hit these solos, carry out duets, sing backup, and extra on all suitable iPhone and iPad fashions in addition to the brand new Apple TV 4K”.
Rolled out in December, the function lets Apple Music customers sing alongside to songs with adjustable vocals and real-time lyrics.
Apple Music rolled out Spatial Audio with help for Dolby Atmos in June 2021, free for all subscribers.
Earlier this month, the platform revealed that over 80% of the platform’s worldwide subscribers loved the function in simply over a yr since its launch.
“We’re excited to have fun Rihanna, and provides her followers a brand new technique to expertise her music with Spatial Audio, in addition to unique content material from Apple Music.”
Oliver Schusser, Apple
Oliver Schusser, Apple’s Vice President of Apple Music and Beats, mentioned: “Rihanna is among the most prolific artists of our time, and we, alongside together with her many followers throughout the globe, can’t wait to see her take the stage on the first Apple Music Tremendous Bowl Halftime Present.
“We’re excited to have fun Rihanna, and provides her followers a brand new technique to expertise her music with Spatial Audio, in addition to unique content material from Apple Music.”Music Enterprise Worldwide
