In as we speak’s digital world, the power to make data-driven choices and develop methods which can be based mostly on knowledge analytics is vital to success in each business. Past decision-making, correct and related knowledge analytics can present larger insights into goal markets, assist enhance operational efficiencies, and determine new merchandise and repair alternatives.

After I assumed the function of chief knowledge and analytics officer at Dow, the problem we confronted was how can knowledge and analytics (D&A) assist fulfill the corporate’s ambition to be probably the most modern, customer-centric, inclusive, and sustainable supplies science firm on the planet? This not solely includes reworking knowledge right into a aggressive benefit however rethinking how we use and distribute D&A throughout our enterprise and capabilities. What was wanted was a technique that basically weaves knowledge into the material of our firm to the extent it impacts how we work every single day.

Creating our D&A technique

Step one on this journey concerned bringing our D&A groups below one roof within the first half of 2022. This staff finally turned Enterprise D&A, with staff members based mostly all over the world. To develop the technique, we held discussions with exterior companions and interviewed Dow leaders to determine developments vital to enterprise success. Then we checked out the place these developments align with key focus areas like buyer engagement, accelerating innovation, market progress, reliability, sustainability, and the worker expertise.

Our central job was to translate our findings into a technique that creates probably the most worth for our stakeholders: our prospects, our workers, our shareholders, and our communities. We decided we would have liked to maneuver to a hub-and-spoke mannequin. To make this work and obtain our imaginative and prescient of reworking knowledge right into a aggressive benefit, we would wish to construct a powerful tradition of collaboration round D&A and help it with expertise growth inside our group and throughout the corporate.

To get there, we’re specializing in these 5 strategic themes:

1. Be a enterprise enabler. If D&A goes to be a driver for enterprise success for Dow, then we should align to key enterprise drivers for the corporate — specifically, progress, sustainability, and productiveness. In as we speak’s difficult financial system, D&A can play an infinite function in growing effectivity and productiveness and create the inspiration for progress and elevated market share. And, as at all times with Dow, we are going to do that whereas sustaining security as our No. 1 precedence. Whereas it appears apparent that we might be “business-driven,” we’re being very purposeful in aligning all our work to a very powerful goals for the corporate.