Making a constant stream of recent, high-quality content material may be overwhelming for a monetary advisor. Whereas publishing content material often is sweet for search engine optimisation and publicity, it may be time-consuming and difficult for an advisor who prefers to work with figures reasonably than phrases.

The important thing to sustainable content material creation is repurposing content material. It entails adapting your authentic materials’s perspective and strategy to the platform and context the place it’s going to seem. You should current a brand new means of issues whereas holding the spirit of the unique content material intact.

By repurposing content material to match the actual necessities of each platform, you enhance your possibilities of producing extra site visitors and elevating model consciousness. This publish will present you 5 methods to repurpose content material as a monetary advisor.

1. Make Infographics

An infographic is a wonderful strategy to visually summarizing info and conveying knowledge, making it extra participating and interesting. While you repurpose content material into an infographic, you massively improve the potential attain and effectiveness of the unique content material.

Infographics are data-driven and concise variations of long-form content material. As a monetary advisor, you might make infographics concerning the funding course of, the inventory market, monetary planning, or investing comparisons, amongst different issues.

You would possibly begin by trying via your materials and analyzing it to see what you may extract from it. You need to use statements, info, or statistics so as to add extra affect to the message. 

For instance, you might emphasize steps or takeaways out of your authentic weblog article and switch them into an infographic. This is an instance of an infographic derived from a weblog article.

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You may additionally wish to think about your KPIs, resembling site visitors to your content material pages, click-through price, and backlinks. Efficient link-building is essential to growing your web site’s area authority and enhancing its search rating.

Additionally, choose a template that enhances your group’s basic theme, model, and construction to take care of consistency. You need to use on-line instruments like Piktochart, Infogram, or Venngage that will help you create skilled infographics. You may also share this infographic on social media platforms, resembling LinkedIn.

2. Create Webinars

Webinars are an efficient option to work together with prospects and prospects extra actively. You possibly can customise any piece of content material to any viewers, however a webinar provides authenticity since your viewers can see you chatting with them in real-time. Webinars often include reside chat rooms the place attendees might specific direct questions.

You possibly can repurpose nearly any content material like your weblog article or report right into a webinar session and ship it to a reside viewers. Having the attendee register to your upcoming webinar permits you to accumulate leads and construct an e mail listing with verified e mail addresses earlier than something goes reside on-line.

Earlier than repurposing content material, you need to determine on the webinar format you’ll use for that piece of content material. It’s possible you’ll host interviews, Q&A webinars, tutorials, or dialogue webinars, amongst others. When you’ve chosen a format, select a particular matter that your webinar will handle so you may create a centered presentation. 

To create an attractive webinar, you need to create a compelling and entertaining script. Together with examples to reveal in your script factors makes your target market extra engaged and . You may also reference knowledge and statistics, however be certain that the tone is suitable to your supposed viewers.

3. Pull Content material For Social Media Posts

You do not have to be always promotional on social media channels; in reality, an excessive amount of promotional content material can hurt what you are promoting. Individuals wish to see social content material that’s each academic and provoking, and your content material ought to adapt to the platform the place you publish it. For instance, Fb is extra for associates, LinkedIn is principally for enterprise, Instagram is normally for inspiration, and so forth.

The variations between social networks imply you can repurpose your content material for every of them. Fb is an effective platform for producing leads via textual content content material and CTAs, whereas LinkedIn is right for reaching enterprise homeowners and decision-makers. Alternatively, you should utilize Instagram for infographics and TikTok for brief movies that specify your companies.

Right here is an instance of social content material from a monetary advisor on LinkedIn:

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Memes are an alternative choice for social media channels attributable to their recognition. It’s simpler to make your individual which are related to your target market. You should, nonetheless, watch out and solely use memes which are in keeping with the voice and persona of your model. Additionally, you need to make sure that your photos and movies are clear and related to all of your social media channels.

You may additionally use Twitter for professionals to advertise your repurposed content material, alongside together with your services and products and important info like firm hours and placement.

Keep in mind to at all times test in together with your compliance officer when sharing on social media, if required.

4. Write Blogs

Running a blog is a wonderful advertising technique to place your self as an professional in your area. It is usually an environment friendly technique for attracting site visitors to your web site and educating individuals about matters you each care about. Blogs are available in quite a lot of sizes and shapes. It may be a how-to, an inventory, information, an interview, a evaluate, or anything. You may also publish your content material as high quality visitor posts on different web sites in your area of interest, constructing hyperlink authority again to your weblog.

As an alternative of simply gathering content material to make a weblog publish, think about repurposing numerous varieties into weblog articles. Start by repurposing all your visuals, resembling movies, podcasts, webinars, infographics, and case research, into weblog posts. You may additionally analyze and talk about statistics and analysis in weblog postings.

It is a good suggestion to ask your social media followers questions and repurpose their responses, whether or not from their feedback or by having them take part in a survey. When writing your weblog article, be certain that it’s conversational, optimized for search engine optimisation, and filled with actionable insights.

5. Make Movies

Movies are usually extra participating than conventional types of content material, making them the most well-liked option to share materials. Nevertheless, creating movies is dear and time-consuming, stopping smaller monetary service companies from utilizing them. However, you probably have current movies, you may repurpose them to your social media channels. 

For instance, you may take snippets out of your webinars and publish them one after the other on social media. This tactic is efficient when you reveal completely different companies or have a featured speaker. You may additionally ask your prospects to share video testimonials you can publish in your social media or dwelling web page.

You may also make educational-style movies by overlaying textual content on prime of inventory photographs. All it’s important to do is take the important thing factors out of your weblog content material, statistics, case research, and different sources and use a video template to make a brief video.

Alternatively, you might repurpose previous content material into an animated video, like the instance beneath.

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Conclusion

While you repurpose content material, you may make sure that it’s related for an extended time and that it reaches a wider viewers. Your web site, weblog, social media websites, and e mail advertising might all work collectively to advertise your organization from each bit of repurposed content material. 

You possibly can repurpose an authentic content material piece in a number of methods. The extra options that you just present to your viewers for consuming your content material, the extra doubtless they’re to be pushed to your organization and in the end to your goal. So undergo your knowledge, apply these strategies, discover your best-performing content material, and repurpose it into one thing new that gives much more worth to new and current shoppers.

Daryl Bush Daryl Bush is the Enterprise Growth Supervisor at Authority Builders. The corporate helps companies purchase extra prospects via improved on-line search rankings. He has intensive information of search engine optimisation and enterprise improvement.