Startmate-backed advertising startup Brandcrush has been acquired by NASDAQ-listed media agency Criteo 5 years after it launched.

The deal additionally delivers an exit for Rampersand, Luxurious Escapes founder Adam Schwab, and different buyers together with Nicky Jackson, Jane Martino and Sean Taylor.

Brandcrush was launched in 2018 by former Tribe gross sales director Matthew Hurle, and advertising exec Teresa April. The platform connects manufacturers and their occasions with small companies, from cafes, to gyms, salons and co-working areas, for buyer engagement. Except for its backing as a part of the Startmate accelerator program, the corporate additionally raised $1 million in 2019.

The martech platform permits retailers and types to handle media orders, stock, and provider administration throughout all media channels. It offers with all the pieces from in-store activations akin to digital screens, point-of-sale shows, to out-of-store activations akin to inbox sampling and inserts, and on-line activations akin to digital circulars, e mail, and social.

Criteo’s retail media options embody sponsored adverts, on-site show, and off-site adverts.

Criteo GM of world enterprise Sherry Smith stated the acquisition will permit the corporate to supply an omnichannel monetisation resolution for retailers to handle their media stock.

“As entrepreneurs proceed to put money into retail media, offline is rising as the brand new frontier – and types and companies should have the ability to successfully plan, execute, and measure their campaigns in an built-in approach,”she  stated  “

“Brandcrush instantly addresses the present market want for consolidated offline and internet advertising administration, and our mixed options will make omnichannel retail media methods a actuality, empowering retailers to personal their whole retail media ecosystems.”

Brandcrush CEO and cofounder Teresa Aprile stated the merger with  Criteo will create a extremely efficient monetisation platform for retailers.

“With Criteo’s retail media consumer footprint of 175+ retailers and almost 1,800 manufacturers – not like any others within the business – we’re additionally tapping into their distinctive scale to actually harness the facility of omnichannel throughout all the promoting ecosystem,” she stated.

Buyers Paul Naphtali from Rampersand and Startmate CEO Michael Batko had been delighted with the corporate’s success.

“We’re delighted for Teresa and her staff. She is among the most formidable and tenacious founders we’ve had the pleasure of backing and she is going to proceed to deliver her imaginative and prescient to life as half of a bigger machine,” Naphtali stated.

“It’s additionally a strong end result for her buyers and we’re grateful for the massive effort of all the Brandcrush staff.”

Batko stated extremely excited for the Brandcrush staff

“As a founder, you might be constructing an organization to unravel an actual buyer drawback, by means of this acquisition the staff can have a fair wider affect quicker to unravel an actual buyer ache level,” he stated.