A number of magnificence merchandise declare to have pure components. However Purity Woods truly backs up these claims by providing USDA licensed natural merchandise made with prospects’ well being in thoughts. Examine what units the corporate aside on this week’s Small Enterprise Highlight.

What the Enterprise Does

Presents skincare options with natural components.

Founder Brian Vaszily advised Small Enterprise Developments, “Purity Woods is a real rarity in that it offers extremely efficient skincare merchandise which are all USDA Licensed Natural. These comprise the planet’s most potent natural botanicals to fight high-quality strains, wrinkles, loose-looking pores and skin, age spots, uneven pores and skin tone, and extra.”

Enterprise Area of interest

Utilizing really clear components.

Vaszily says, “Increasingly shoppers are discovering how dangerous it’s to feed their our bodies, by way of their pores and skin, the artificial components which are so widespread in most cosmetics and private care merchandise. The artificial components generally utilized by others embrace recognized and potential carcinogens, endocrine disruptors, neurotoxins, and extra. Briefly, right here within the US, there’s just about NO regulation over what chemical compounds firms can embrace of their cosmetics.”

He provides, “That is why we delight ourselves on making ALL of Purity Woods’ skincare merchandise USDA Licensed Natural whereas offering you nature’s most potent botanicals on your healthiest, youngest-looking pores and skin.”

Enterprise Origin Story

Combatting crow’s ft.

Vaszily explains, “Purity Woods obtained began as a result of I – a 20+ yr veteran pure well being researcher, advocate, and entrepreneur – and my spouse, Iwona, a cosmetologist, each seen “crows’ ft” wrinkles round our eyes. As I had been researching plant-based options for many years, I knew I wished to discover a skincare product that contained very particular botanicals that have been handiest at combating these wrinkles. I additionally knew it was crucial the product be USDA Licensed Natural – which means strictly and independently verified as toxin-free. As a result of the issue of artificial and poisonous components in most cosmetics and private care merchandise at the moment causes folks much more hurt than most but understand.

“Nonetheless, after an in depth search in firms throughout the US, Iwona and I might discover NO such answer. So, working with a formulator over the border in Canada, we developed our first product and have been its very first “prospects.” We have been additionally its very first overjoyed prospects, as a result of sooner than we had even hoped, it eradicated the looks of these crows ft whereas additionally serving to our pores and skin in different methods. Primarily based on that outstanding success, I spotted it could be an “injustice” to not supply it to the world. And in 2019, each Purity Woods and this primary product – the USDA Licensed Natural “Age-Defying Dream Cream” (an applicable identify if there ever was one!) – have been born. Purity Woods is now certainly one of at the moment’s fastest-growing natural skincare firms, with overjoyed prospects for its USDA Licensed Natural skincare merchandise in each nook of the US and properly past.”

Largest Win

Assembling a tremendous group.

Vaszily provides, “We’ve assembled the world’s most gifted and passionate-about-helping-people group. From making certain our merchandise are second-to-none by way of effectiveness to making sure prospects are usually not merely “happy” however delighted with their buyer help, we now have the BEST TEAM EVER. And for that, I’m actually grateful!”

Largest Threat

Positioning the model otherwise than different cosmetics and skincare firms.

Vaszily says, “In short, the beauty/private care trade is the place the meals trade was round 20 years in the past and past. Again then, far fewer folks have been involved with consuming meals that have been loaded with artificial components. And a few even referred to as these elevating alarms about these synthetic components in meals “quacks.”

“In the present day, a far larger variety of folks understand artificial stuff doesn’t belong in our our bodies. They usually’re cautious about what they eat. HOWEVER… most don’t but understand that merchandise you apply to your pores and skin actually are simply one other type of meals!”

Largest Problem

Maintaining with demand.

Vaszily provides, “We’ve had a really fast-growing demand for our natural and extremely efficient skincare merchandise. And this obtained fairly shaky in the course of the peak of Covid. Numerous shipments have been severely delayed. And we got here very near not having something left on the cabinets to satisfy orders. After plenty of telephone calls, emails, and sweat – and skin-of-the-teeth, we made it.”

Firm Namesake

An ode to pure components.

Vaszily explains, “Purity Woods’s identify is impressed by two issues. One, we offer solely USDA Licensed Natural skincare options, proper in keeping with our mission to supply the world’s cleanest merchandise. That’s the “Purity” half.

Two, so lots of the handiest botanicals in opposition to wrinkles, age spots, dullness, loose-looking pores and skin, and extra come from TREES. We characteristic these in our options, after all, proper in keeping with our mission to supply the world’s handiest skincare merchandise. That’s the “Woods” half!”

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Picture: Purity Woods, Brian Vaszily