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Teradata Advertising Functions, a division* of Teradata Corp. (NYSE: TDC), the large information analytics and advertising and marketing purposes firm, has received a sportive new buyer for its Digital Advertising Middle (DMC): PUMA, one of many world’s main sports activities manufacturers. Efficient instantly, Teradata Advertising Functions will help PUMA’s European e-newsletter distribution in addition to the event and execution of customer-centric campaigns. Following a radical choice course of that included quite a few famend distributors, PUMA determined in favor of the Teradata.
Give attention to built-in on-line and offline channels
The tasks, which concentrate on the mixing of on-line and stationary commerce, embrace conventional e-newsletter distribution, the event of automated buyer communications, and all the information administration and buyer contacts by way of electronic mail and Fb advertisements. All of the processes and optimizations will likely be managed utilizing Teradata Digital Advertising Middle.
Interfaces to yReceipts and Demandware
Digital Advertising Middle comes with an interface to yReceipts, an progressive software which PUMA at the moment makes use of in six shops. It permits prospects who purchase within the retailer to obtain their bill by electronic mail. This software permits PUMA to raised tailor its merchandise and campaigns to particular person buyer necessities. Additional, DMC offers an interface to PUMA’s e-commerce platform Demandware, which makes it doable to leverage on-line consumer conduct, akin to purchases, cart abandonments or product searches, for the personalization of the shopper communication.
“With the assistance of Teradata Advertising Functions, we’re lastly capable of interconnect all our related channels and to lift our buyer communication to a brand new stage,” says Ken Kralick, head of eCommerce Europe at PUMA.
Extra at Teradata Join
A PUMA advertising and marketing knowledgeable will likely be current at Teradata Connect with reply questions on this matter. Join takes place in London on 14-15 June. Greater than 1,000 CMOs, advertising and marketing managers and on-line entrepreneurs will attend this world-class advertising and marketing occasion to be taught the newest tendencies in digital advertising and marketing.
Teradata is the linked multi-cloud information platform for enterprise analytics firm. Our enterprise analytics clear up enterprise challenges from begin to scale. Solely Teradata provides you the pliability to deal with the large and combined information workloads of the longer term, at this time. Be taught extra at Teradata.com.
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