A lot of the pitch decks we cowl within the Pitch Deck Teardown collection are for comparatively younger firms, however to have a good time our fiftieth pitch deck teardown, I figured I’d do one thing barely completely different.

As we speak, we’re taking a look at Ageras‘ pitch deck, which it used to boost a $35 million non-public fairness spherical to additional increase its comparatively late-stage product portfolio. Provided that I’m sitting in Copenhagen, Denmark as I write this, it appeared proper to cowl an organization that was based right here.

The corporate raised $73 million from New York-based funding fund Lugard Street Capital in early 2021, and closed this $35 million spherical a couple of yr later.

So, what does it do? Within the phrases of its founder:

What began as a web based market for small enterprise homeowners to search out accountants in Denmark has now expanded right into a monetary cockpit utilized by greater than 1 million SMEs throughout Europe and the U.S., giving them a single, centralized vacation spot for almost all their wants—bookkeeping, accounting, payroll companies, invoicing and now monetary companies.

I’ll be the primary to confess that very late-stage decks aren’t my forte, and I do know loads much less about non-public fairness than enterprise capital. However let’s have a look and see what we are able to be taught!

We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your individual, right here’s how you are able to do that. 

Slides on this deck

With 31 slides, the Ageras deck is a little bit of a beast. A few of it’s redacted to maintain the agency’s secrets and techniques, er, secret. The general construction is there, nonetheless, and we are able to observe some fascinating factors on weaving a narrative of a 300+ individual firm with a worldwide footprint.

1. Cowl slide
2. Slogan slide
3. Overview slide
4. Merchandise overview slide half 1
5. Merchandise overview slide half 2
6. Traction slide
7. Buyer development slide
8. Merchandise interstitial slide
9. Product breakdown slide
10.   Product: Market overview slide
11.   Product: Market “the way it works” slide
12.   Product: Accounting & admin software program introduction slide
13.   Product: Banking introduction slide
14.   Product: Financing introduction slide
15.   Goal buyer slide
16.   Market dimension slide
17.   Drawback slide (“SMEs wrestle to get financing”)
18.   Resolution slide
19.   Go to market slide
20.   Mission slide
21.   (Redacted) strategic focus space slide
22.   (Redacted) product roadmap slide
23.   Acquisitions slide
24.   (Redacted) income development slide
25.   (Redacted) unit economics slide
26.   (Redacted) revenue & loss slide
27.   (Redacted) stability sheet slide
28.   Workforce slide half 1 (“Meet the founders”)
29.   Workforce slide half 2
30.   (Redacted) organizations slide
31.   Authorized construction overview slide

Three issues to like

There’s loads occurring on this deck. Not all of it’s nice (and, as at all times, we’ll cowl that within the second half of this teardown), however the highlights are vivid as they’ll get:

Complete product portfolio

Ageras has been round for 11 years, beginning off as a service to match small enterprise homeowners with accountants, tax professionals and bookkeepers. Then the corporate began including associated companies and grew from there. Clearly, that’s a posh story to speak, however the staff does a really masterful job of giving an summary:

[Slide 9] An important ‘what we do’ abstract. Picture Credit: Ageras Group

As a mature firm with worldwide operations, the product providing goes to vary from nation to nation in response to native compliance guidelines and legal guidelines. The pitch deck breaks down the variance in an easy-to-ingest method:

[Slide 12] One of many product overview slides. Picture credit score: Ageras Group

Shrewd use of knowledge

As Ageras will get entry to extra monetary information and connects its prospects with professionals, one thing fascinating emerges out of that synthesis: It is aware of extra in regards to the monetary well being of its prospects than almost anybody else.

As such, it discovered that it may supply monetary companies (i.e., small enterprise loans) with decrease dangers than a financial institution that doesn’t have the identical quantity of day-to-day visibility:

[Slide 17] Glorious storytelling round the issue assertion. Picture credit score: Ageras Group

In impact, Ageras is leveraging its information so it might supply extra loans to what it refers to as ‘medium-risk’ companies.

This slide teaches us that it’s a good suggestion to at all times be looking out for adjoining companies that may evolve out of a powerful enterprise. When Ageras was simply matching firms to accountants, it wouldn’t have been capable of pull this off. However as its buyer base and quantity of accessible information elevated, the alternatives did, too.

Some late-stage flex

I needed to share a pair slides from this deck as a result of I don’t usually see such supplies in earlier-stage pitch decks and so they intrigued me.

As complexity evolves, it is sensible that the corporate wants a global construction to help its operations in numerous nations:

[Slide 31] Firms proudly owning firms proudly owning firms. Picture Credit: Ageras Group.

Ageras has been rising into new markets and verticals by buying firms. The slide itself, I feel, has a few main flaws (we’ll discover these in a while), however its presence within the deck is a superb flex for a late-stage firm:

[Slide 23] Progress via acquisition. Picture credit score: Ageras Group.

The corporate redacted the info from slide 19, however you possibly can nonetheless be taught one thing from it: Buyer acquisition value continues to be essential, and for those who can report it as a trailing common graph, you’re telling traders that you recognize it’s necessary, you’re monitoring it, and also you’re actively working to enhance it.

[Slide 19] CAC over time. Yessssssss. Picture credit score: Ageras Group.

In the remainder of this teardown, we’ll check out three issues Ageras may have improved or finished in another way, together with its full pitch deck!