
[ad_1]
Teradata pronounces funding for postdoctoral analysis fellow at Saïd Enterprise College to energy significant analysis on Vantage as a part of long-standing partnership
Teradata (NYSE: TDC), the trade’s solely Pervasive Knowledge Intelligence firm, as we speak introduced that Saïd Enterprise College, College of Oxford will start utilizing Teradata Vantage. As a part of the Oxford Way forward for Advertising Initiative (FOMI), Oxford Saïd will use Vantage for analysis that goals to offer solutions to a few of companies’ most important advertising and marketing challenges.
As a part of the collaborative partnership between Teradata and Oxford Saïd, Teradata can be asserting funding for a postdoctoral analysis fellow on the Oxford FOMI analysis group. This particular person can have in depth experience in advertising and marketing, synthetic intelligence, machine studying and knowledge analytics, in addition to entry to Teradata Vantage, an “enterprise-ready” analytic platform that gives unprecedented pace and scale to help Oxford Saïd’s trendy strategy to analysis.
“Oxford’s advertising and marketing lecturers are engaged on cutting-edge analysis that’s informing advertising and marketing in a digital age. Our analysis is having an actual affect on how trade thinks about advertising and marketing and the way they will put together for the long run,” mentioned Andrew Stephen, Affiliate Dean of Analysis and L’Oréal Professor of Advertising at Saïd Enterprise College. “On condition that a big a part of the way forward for advertising and marketing includes superior knowledge analytics and machine studying at scale, working with Teradata and accessing Vantage will enable our researchers to develop new capabilities and reply new analysis questions across the functions of machine studying to real-world advertising and marketing issues.”
Since 2016, Teradata has been a associate to Oxford FOMI with a steady movement of collaboration, together with co-hosting an annual “Way forward for Digital Disruption” occasion on the enterprise faculty in Oxford to foster connections between enterprise leaders and researchers.
“We help the Saïd Enterprise College’s mission to provide high-quality, rigorous and related analysis. Professor Stephen and his FOMI group share our ardour for pushing boundaries to ship on the model promise and drive development, so we stay up for seeing how Vantage can be utilized to hold out that aim,” mentioned Martyn Etherington, chief advertising and marketing officer at Teradata. “This partnership permits each of our organizations to repeatedly create and share concepts, analysis insights, and distinctive buyer experiences. It additionally addresses academia’s must create a brand new physique of analysis, whereas serving to companies apply state-of-the-art analytics and speed up development in a manner that humanizes the shopper expertise.”
Teradata and Oxford’s relationship exemplifies one of the best of what partnerships between enterprise and academia could be – a shared dedication to resolve industries’ most urgent challenges via collaboration, significant analysis, and mixed experience.
To study extra about Oxford’s Way forward for Advertising Initiative and their analysis, go to: OxfordFutureOfMarketing.com.
To study extra about Teradata Vantage, go to right here.
About Saïd Enterprise College
Saïd Enterprise College on the College of Oxford blends one of the best of latest and outdated. We’re a vibrant and revolutionary enterprise faculty, however but deeply embedded in an 800 yr outdated world-class college. We create programmes and concepts which have world affect. We educate folks for profitable enterprise careers, and as a group search to sort out world-scale issues. We ship cutting-edge programmes and ground-breaking analysis that rework people, organisations, enterprise observe, and society. We’re a world-class enterprise faculty group, embedded in a world-class College, tackling world-scale issues. www.sbs.ox.ac.uk
Teradata is the linked multi-cloud knowledge platform for enterprise analytics firm. Our enterprise analytics clear up enterprise challenges from begin to scale. Solely Teradata provides you the pliability to deal with the large and blended knowledge workloads of the long run, as we speak. Study extra at Teradata.com.
[ad_2]