Mar 27, 2018 | SAN DIEGO, California

Teradata (NYSE: TDC), the main cloud-based information and analytics firm, at this time introduced that Overstock.com Inc. (NASDAQ:OSTK) is utilizing Teradata Path Evaluation as a part of its buyer journey analytics. Overstock, a pacesetter in on-line retail, wanted a path evaluation resolution to visually analyze buyer information from multi-channel advertising campaigns and key buyer milestones of their journeys. With the general aim of decreasing pointless advertising spend and figuring out loyalty alternatives, Overstock is leveraging a pathing interface developed by Teradata to place superior path evaluation, as soon as solely the area of specialists and information scientists, immediately into the palms of entrepreneurs, enterprise analysts and non-technical professionals. Teradata may even be incorporating path evaluation capabilities into the Teradata Analytics Platform.

 

“Teradata helps Overstock visually analyze and perceive buyer conduct,” stated Joe Kambeitz, Vice President of Product Administration & Advertising and marketing Analytics for Overstock. “‘Path evaluation’ might sound like a easy idea, however it’s truly extremely difficult to carry out, particularly within the palms of non-specialists. Anybody who has ever tried to unlock the sort of evaluation will perceive – the visualizations and capabilities of this resolution make it extraordinarily straightforward with out sacrificing deep understanding. With Teradata Path Evaluation, we merely level at our information units, and begin unlocking insights.”

 

Overstock is utilizing Teradata Path Evaluation to allow enterprise professionals to visually discover multi-channel buyer paths, in addition to the advertising prices related to these paths, with out writing a single line of code. To perform this, Teradata’s Path Analytics integrates information, reminiscent of advertising and promoting prices, with buyer information from advertising campaigns and web site visitors, to establish each environment friendly and costly paths to explicit behaviors, reminiscent of buy. Leveraging superior visualizations, customers can spotlight particular paths to establish prospects who, for instance, may be within the Membership O rewards program. Groups can then distribute the visualizations, or entry the uncooked code to share with information scientists and others to organize superior algorithms.

 

“Path evaluation is a crucial analytic part for any enterprise trying to perceive its buyer – and but, with the multitude of channels out there at this time, it’s additionally one of many hardest to get proper,” stated Oliver Ratzesberger, Chief Working Officer at Teradata. “Teradata’s Path Evaluation was designed to make it simpler for enterprise customers to entry the data they should develop their buyer base, enhance operations and mitigate potential points of their prospects’ journeys. This functionality, which is so impactful and vital for such a broad vary of industries, is included within the Teradata Analytics Platform.”

 

Late final 12 months, Teradata introduced the Teradata Analytics Platform, which is comprised of one of the best analytic capabilities, the main analytic engines, the trade’s most well-liked analytic instruments and languages, and assist for a wealth of knowledge varieties. This forthcoming platform supplies fast and quick access to a full vary of algorithms, together with these for path evaluation, and is a key part of Teradata All over the place: a versatile, agile and scalable means to make sure excessive return on analytic investments, whereas limiting the danger in making these investments.

 

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About Overstock.com

Overstock.com, Inc. Widespread Shares (NASDAQ:OSTK) / Sequence A Most popular (Medici Ventures’ tZERO platform: OSTKP) / Sequence B Most popular (OTCQX:OSTBP) is a web-based retailer primarily based in Salt Lake Metropolis, Utah that sells a broad vary of merchandise at low costs, together with furnishings, décor, rugs, bedding and residential enchancment. Along with residence items, Overstock.com gives quite a lot of merchandise together with jewellery, electronics, attire, and extra, in addition to a market offering prospects entry to a whole bunch of 1000’s of merchandise from third-party sellers. Further shops embody Pet Adoptions and Worldstock.com devoted to promoting artisan-crafted merchandise from around the globe. Forbes ranked Overstock in its record of the Prime 100 Most Reliable Firms in 2014. Overstock recurrently posts details about the corporate and different associated issues underneath Investor Relations on its web site, http://www.overstock.com.