Guided Campaigns for advertising groups in Fusion CX Cloud

Advertising functions inside Fusion CX Cloud have been up to date to offer a brand new functionality referred to as Guided Campaigns, which can present a step-by-step course of to launch customized, brand-approved campaigns that mechanically qualify leads and ship them on to sellers as conversion-ready alternatives, the corporate stated.

Guided Campaigns use widespread advertising strategies, equivalent to focused account promoting, to nurture leads and promote occasions.

For gross sales functions, the corporate is providing an AI-based account linking functionality that mechanically detects and connects related account document in Oracle Fusion Cloud ERP to offer gross sales groups with actionable insights.

Sellers can even reap the benefits of the Assistant’s gross sales orchestration options, which may generate  suggestions for complicated gross sales situations, the corporate stated. .

Generative AI-powered Oracle Rejoice added to Fusion Cloud HCM

In an effort to assist enterprises increase their worker retention methods, Oracle is including a brand new utility, dubbed Oracle Rejoice, as a part of its ME worker expertise suite, which comes as a part of Fusion Cloud HCM. 

Oracle Rejoice comes with a generative AI assistant designed to allow workers to strengthen peer-to-peer recognition by recommending enhancements to the concepts they submit, the corporate stated.

Different capabilities of Oracle Rejoice embody event-based awards based mostly on nominations, factors redemption, a dashboard for recognition insights, and worker engagement information.  

The brand new Rejoice utility is predicted to be rolled out inside the subsequent six months, the corporate stated.

Different updates to Oracle Fusion Cloud suites embody adjustments to Oracle’s Fusion Analytics Warehouse.

A brand new analytics platform, Oracle Fusion Knowledge Intelligence Platform, comes with information fashions, prescriptive AI and machine studying fashions, and the potential to construct clever functions that “transcend insights and suggest clever actions that enhance enterprise outcomes,” the corporate stated, including that this characteristic is predicted to be rolled out within the subsequent calendar 12 months.

Oracle didn’t instantly present particulars on pricing for the brand new options and functions.