Established in 2015, Accounts and Authorized has all the time had one mission – to make the lives of business-owners less complicated. Guided by three most important rules: providing a greater than once-a-year service, placing expertise on the forefront, and performing as a one-stop-shop for small enterprise help, the agency has gone from power to power and has since grown quickly to now having 4 places of work nationwide throughout Manchester, London, Liverpool and Brighton.

Max Whitely, Head of Accounts Manchester for Accounts and Authorized, explains: “Within the house of 4 years, we’ve grown from being a small to a big agency and it seems like we’ve not even come up for air at occasions!”

Expertise has performed a big half on this development and has come to underpin the apply and the way in which they help their shopper base. It comes as no shock that on the 2023 Xero Awards UK & Eire, Accounts and Authorized have been topped Xero’s Massive Agency of the 12 months.

Consumer first

Over the past 12 months, Accounts and Authorized have reported a rise in shopper referrals of 31%, serving to to double their annual turnover. They put this vital spike in development all the way down to various client-centric initiatives, most notably, having an ‘extraordinarily concerned’ onboarding course of.  

This onboarding for the shopper contains three classes of their first six weeks, limitless cellphone calls and tailor-made explainer movies. Quarterly catch-ups are then put within the diaries, in addition to a 3-month bespoke plan, together with tailoring the app stack to their shoppers wants, and setting them up on Purpose Driver to maintain them accountable. For shoppers, the group hosts month-to-month drop-in classes to assist practice them on essentially the most fundamental of Xero integrations, proper by means of to extra advanced requests.   

“Having common contact with shoppers permits Accounts and Authorized to construct sturdy relationships and finally, turn out to be enterprise advisors,” they clarify. “Automations with the day-to-day accounting duties offers shoppers their time again, paired with a easy and supportive onboarding course of to offer them the boldness to take their enterprise additional.” 

Accounts and Authorized have utilised Xero HQ to handle shopper lists and deal with queries in a single place to assist streamline all communications. Because of the speedy development, they’ve additionally just lately recruited a ‘Consumer Success Senior’, who ensures shopper onboarding runs easily throughout setup on Xero and with the app stack. 

Pondering exterior of the field

Data sharing is one thing that the group at Accounts and Authorized is vastly obsessed with. They’ve a drive to assist the lives of enterprise house owners – an ethos near the hearts of lots of the group. Not solely are they coaching shoppers, they’re additionally coaching different accountants, to allow them to develop their apply too.

Lots of you might also be conversant in the stream of tongue-in-cheek TikToks that grace our LinkedIn feeds on a weekly foundation. That is the form of content material that stands out from the group, and has been accountable for round £150,000 price of recent enterprise – LinkedIn and TikTok due to this fact show a considerable driver of leads for Accounts and Authorized.

Congratulations, Accounts and Authorized

It’s clear to see that Accounts and Authorized has demonstrated spectacular development, which has been supported by elevated shopper referrals and advocacy. They’ve proven a real dedication to selling the worth of automation, educating others on the facility of expertise to drive enterprise efficiency, and in addition relieve stress for shoppers.

“Bringing dwelling Massive Agency of the 12 months seems like an enormous milestone in our journey and is a stamp of approval that we should be doing one thing proper. Nonetheless can’t fairly imagine it!” Max provides.

They’re true leaders of their subject, going above and past for his or her shoppers and standing out from the group utilizing social platforms to drive enormous success. At Xero, we’re extremely happy with the group at Accounts and Authorized and congratulate them on their success to this point.

To search out out extra, you’ll be able to go to the Accounts and Authorized web site, or to seek out them on social, take a look at their LinkedIn and TikTok.