Situation

Capturing leads who obtain your content material is a good way to seed your database with potential consumers. However what occurs to these leads after they’re collected? Content material downloads and webinar leads usually aren’t “sizzling” sufficient to assign to a gross sales rep. However you’ll be able to create automated campaigns with a number of touches that relate to the downloaded content material to nurture the lead progressively alongside the purchaser journey.

New leads might be mechanically added to nurture campaigns based mostly on the content material matter, associated subjects, or their job operate—with the purpose of changing them to a advertising and marketing certified lead (MQL). Automated lead nurturing campaigns can improve the speed of conversion of preliminary results in high-value leads, and in addition shorten the time it takes for them to transform.

Triggers

• Internet kind submission
• Content material obtain

Actions

• Add prospect to weekly nurture e-mail marketing campaign
• Supply content material associated to the lead’s matter pursuits or job function