Home Stock New Twitter CEO says she is happy to assist to rework Twitter By Reuters

New Twitter CEO says she is happy to assist to rework Twitter By Reuters

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New Twitter CEO says she is happy to assist to rework Twitter By Reuters

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© Reuters. FILE PHOTO: A view of the Twitter brand at its company headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria

(Reuters) -Newly appointed Twitter CEO Linda Yaccarino stated in a tweet on Saturday that she has been impressed by proprietor Elon Musk’s imaginative and prescient to create a brighter future and is happy to assist to rework the social media platform.

It was the primary time Yaccarino has spoken publicly for the reason that information broke Thursday that she was in talks to grow to be the following CEO of Twitter. Musk, who has served as CEO since his $44 billion buyout of Twitter final October, introduced her appointment on Friday.

“I’ve lengthy been impressed by [Musk’s] imaginative and prescient to create a brighter future. I am excited to assist convey this imaginative and prescient to Twitter and remodel this enterprise collectively!” Yaccarino tweeted.

Yaccarino, who as promoting chief for Comcast Corp (NASDAQ:)’s NBCUniversal spent a number of years modernizing its advert enterprise, stated she is dedicated to Twitter’s future, and stated person suggestions is important to construct Twitter 2.0.

Yaccarino will take over a social media platform that has been making an attempt to reverse a plunge in advert income and is beset with challenges, together with a heavy debt load.

Since Musk acquired Twitter, advertisers have fled the platform, nervous that their advertisements might seem subsequent to inappropriate content material after the corporate misplaced almost 80% of workers. Musk earlier this 12 months acknowledged that Twitter had suffered a large decline in advert income.

Whereas Musk stated Yaccarino would assist construct an “all the pieces app,” which he has beforehand stated might provide quite a lot of providers similar to peer-to-peer funds, his choice of an promoting veteran signaled that digital advertisements would proceed to be a core focus of the enterprise.

Musk has lengthy stated he supposed to discover a new chief for Twitter.

Musk, who can also be the CEO of electric-vehicle maker Tesla (NASDAQ:) Inc , on Friday stated that bringing Yaccarino on as Twitter’s new chief will assist him dedicate extra time to Tesla.

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