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Since its launch in 2003, WordPress has advanced from a well-liked running a blog device to a premier Content material Administration System (CMS) utilized by companies of all sizes.
Whereas WordPress adoption has surged throughout numerous verticals (the CMS now powers 43% of the net), its software amongst international enterprises has been notably noteworthy as these organizations discover new and revolutionary methods to reap its advantages.
To discover these unfolding developments extra deeply, WP Engine Company Associate Huge Chunk, a number one enterprise WordPress company, is conducting a survey to collect insights for its upcoming State of Enterprise WordPress 2023 report.
You may take the survey right here when you’re an enterprise WordPress person.
The survey explores WordPress adoption and utilization throughout giant organizations, overlaying elements similar to budgets, publishing processes, and customized performance.
The report guarantees to offer a radical understanding of each the benefits and challenges of utilizing WordPress from the angle of its intensive international model neighborhood, influencing the way forward for WordPress in enterprise settings.
To be taught extra concerning the survey and the present state of WordPress use within the enterprise, we sat down with Huge Chunk CEO Iain McPherson for a better take a look at what his group hopes to search out.
Hello Iain, earlier than we dive in, inform us somewhat extra about Huge Chunk, what you specialise in, and why enterprise is a spotlight in your group.
Arrange in 2010, Huge Chunk is a UK-based enterprise WordPress company that focuses on working with multi-faceted enterprise organizations which have a lot of contributors, a lot of content material, and plenty of challenges.
By constructing scalable digital options and plugins solely on WordPress, we assist organizations throughout the globe obtain their publishing objectives, together with media retailers and high-profile manufacturers similar to The Instances, New York Put up, and Amnesty Worldwide.
For us, specializing in enterprise offers us the chance to essentially push the boundaries of the platform, as our purchasers usually process us with growing new and revolutionary performance. Creating cutting-edge plugins and options has at all times been a excessive precedence for us, which is why we had been the primary company on the earth to construct an enterprise-level undertaking utilizing Gutenberg.
How have you ever seen enterprise wants and calls for change?
Most of the elementary wants of large-scale organizations are largely the identical as once we first
began out, nevertheless, the tech continues to evolve, so how we meet these necessities has shifted considerably, notably over the previous few years.
For instance, many companies desire a publishing answer that may minimize manufacturing occasions, and we’ve usually achieved that by creating customized templates and streamlined workflows, whereas now we’d additionally look to leverage the effectivity of AI.
How does an company like Huge Chunk monitor evolving enterprise wants and calls for?
Actively listening to the enterprises we work with is a serious a part of what we do, and that retains us on prime of adjusting wants and helps us to determine necessities early on.
For nearly each undertaking we ship, we additionally perform discovery periods with manufacturers to collect genuine insights into how end-users create content material, collaborate throughout departments, and really work together with their CMS on a day-to-day foundation.
That course of alone offers us quite a lot of information, which then informs improvement selections in addition to longer-term roadmaps. Nevertheless, by introducing the State of WordPress survey, we’re trying to increase that information a lot additional and share our findings with the broader trade.
Why is it necessary for businesses to maintain their finger on the heart beat of enterprise wants, calls for, and developments?
Understanding your buyer and understanding their wants, desires, and motivations is essential for any enterprise in any sector, however it’s notably necessary when working with world-class manufacturers.
Enterprises are usually market leaders, which suggests they’re not simply following developments, they’re setting benchmarks, so no matter which CMS platform they select, they should companion with an company that has the information and experience to maintain them on the forefront of their trade.
Are there any extra factors concerning the survey that readers ought to find out about?
Whereas the survey will predominantly present insights into how enterprises are using WordPress, we hope the ensuing report may also showcase the platform’s worth to different main manufacturers, highlighting its vital evolution, flexibility, and extensibility.
Thanks, Iain!
The State of Enterprise WordPress
If you happen to’re an enterprise WordPress person, we encourage you to affix the State of Enterprise WordPress 2023 survey and assist form the way forward for WordPress for enterprises.
If you happen to’d prefer to be taught extra about WP Engine’s enterprise WordPress internet hosting options, trusted by the world’s prime businesses and Fortune 500 firms, go to wpengine.com.
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