TOKYO (Reuters) – Mitsubishi Motors (OTC:) Corp plans for hybrid and battery electrical autos to account for all new automotive gross sales by the center of the subsequent decade, beefing up its electrification technique for staying aggressive in key markets.

Mitsubishi, which can also be a junior associate in an alliance with France’s Renault SA (OTC:) and Nissan (OTC:) Motor Co, stated it’ll roll out 16 new fashions over the subsequent 5 years.

The Japanese automaker, recognized for its Outlander sport utility automobile, caught to a earlier purpose of getting half of its new automotive gross sales electrified by fiscal 2030 and on Friday newly pledged to lift that additional to 100% by fiscal 2035.

Mitsubishi considers plug-in hybrids (PHEV), hybrid electrical autos and battery electrical autos (BEV) as electrified autos. Electrified autos accounted for about 7% of the corporate’s complete new automotive gross sales in fiscal 2021.

“Amongst our present fashions, we’ll increase the geographical areas the place our flagship PHEV Outlander is being provided and construct out the gross sales of the Minicab-MiEV gentle industrial EV that was relaunched final yr,” Chief Govt Takao Kato stated.

Among the many 16 new fashions Mitsubishi plans to roll out, one might be a BEV Renault (EPA:) alliance mannequin, whereas one other might be a Nissan alliance mannequin, Mitsubishi stated in presentation supplies that have been a part of its fiscal 2023-2025 marketing strategy.

Mitsubishi, an early mover in EVs within the early 2010s, at present has no BEVs in its line-up in Europe. Its new BEV for Europe would mark a comeback in a extremely aggressive market the place new entrants akin to Tesla (NASDAQ:) have already quickly gained market share.

The mannequin may very well be a variant of the Renault electrical MPV Scenic made in France and anticipated in 2024, or a variant of the Renault electrical metropolis automobiles R5 or R4 anticipated respectively in 2024 and 2025 and likewise made in France, a supply near the matter stated.

Mitsubishi Europe declined to touch upon the matter.

Of the opposite 14 fashions Mitsubishi plans to launch, seven might be purely combustion engine-powered ones, 5 might be hybrids and the remaining two might be BEV, the corporate stated.