Account-based advertising and marketing is utilized by most B2B corporations, and it’s simple to see why: it guarantees to deliver advertising and marketing and gross sales nearer collectively, goal accounts as one income crew, and drive bottom-line outcomes. 

However regardless of the speedy adoption of ABM instruments, its promise stays largely untapped. The rationale? Poor information high quality results in focusing on the fallacious accounts on the fallacious occasions and within the fallacious manner. 

At ZoomInfo, we’re altering that.

In the present day we’re introducing ZoomInfo’s MarketingOS — an account-based advertising and marketing platform designed to offer entrepreneurs new methods to succeed in goal accounts and drive certified leads for gross sales. MarketingOS supplies an unparalleled view of shopping for alerts available in the market and a platform that orchestrates the following greatest motion to make sure your groups go to market collectively. 

Listed below are 4 methods our new platform empowers entrepreneurs to successfully and effectively land their goal accounts.

1. The World’s Finest Dynamic Actual-Time Account Information

Sturdy information is the muse of any profitable ABM program — and our information is the very best on this planet. ZoomInfo has probably the most strong and correct database accessible, with over 100 million contact file occasions and 38 million on-line sources scanned day by day. We additionally boast a crew of over 300 individuals who analysis and confirm firm data daily, an industry-leading 16 AI patents, and 5 third-party knowledgeable companions that complement and confirm our information.

“For the final 20 years, our focus has been information,” says Hila Nir, chief product officer at ZoomInfo. “We now have a really massive information crew that, day in and day trip, aggregates, cleans, and creates units of information. That’s why we’re the one vendor on this planet that has the flexibility to create a really profitable B2B advertising and marketing platform.”

With the breadth and depth of information we offer, entrepreneurs can drive certified demand for his or her companies like by no means earlier than. This contains real-time intent information that notifies entrepreneurs when prospects are researching key phrases related to their enterprise, which helps them determine not solely whom to contact, however when to contact them. Don’t simply take our phrase for it: ZoomInfo’s B2B intent information is ranked No. 1 on G2.

MarketingOS additionally contains ZoomInfo Enrich, which cross-checks your current database with a whole lot of ZoomInfo’s information factors. This characteristic ensures your CRM and advertising and marketing automation information will at all times be correct and updated.

Now whenever you create an viewers for a marketing campaign, you should utilize a profitable mixture of ZoomInfo’s third-party information, equivalent to intent alerts, and your first-party information, equivalent to web site guests. Whereas each are highly effective on their very own, a mix of the 2 will increase the chance of reaching the very best prospects.

“Our complete B2B database is the important thing differentiator that units MarketingOS other than different ABM options,” says ZoomInfo Founder and CEO, Henry Schuck. “ZoomInfo’s distinctive information science algorithms permit entrepreneurs to attach with the appropriate prospects at exactly the appropriate time. No different resolution available on the market combines the ability of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.”

2. A Related System of Execution 

Prior to now, creating even a easy marketing campaign required entrepreneurs to navigate a number of disconnected methods. With MarketingOS, ZoomInfo affords end-to-end gross sales and advertising and marketing alignment on one platform. 

ZoomInfo’s SalesOS and MarketingOS are constructed on the identical information basis, enabling groups to automate gross sales and advertising and marketing performs seamlessly throughout channels and share one view of the shopper. MarketingOS additionally contains sturdy integrations with standard gross sales and advertising and marketing methods, together with Salesforce, Marketo, and Hubspot.

With our Workflows characteristic, entrepreneurs can arrange triggers to alert gross sales when a marketing-qualified lead turns into a sales-qualified lead and direct the result in the best-qualified gross sales rep. For instance: When intent alerts are recognized for [list of target accounts], choose [buying committee], add to [campaign], and assign to [sales rep]. 

This alignment saves entrepreneurs time and allows gross sales to behave quick.

With ZoomInfo Chat, a conversational advertising and marketing instrument, you may seamlessly route extra certified results in your gross sales crew. Gross sales reps are notified when a possible prospect lands on their web site and are given the prospect’s data — together with their title, title, and firm — to assist strike up an knowledgeable dialog by way of chatbot. 

As a result of ZoomInfo has lengthy been the usual for gross sales groups to focus on the appropriate accounts and speed up pipeline, MarketingOS breaks down the partitions that preserve advertising and marketing and gross sales from being aligned. Its lead-routing capabilities will be sure that the proper leads are despatched to the proper gross sales reps on the right time, each time.

3. Perception-Pushed Campaigns

If you wish to cease losing cash, MarketingOS is your reply.

Based mostly in your perfect buyer profile settings, you may shortly have interaction high-value accounts and push tailored audiences into campaigns. With MarketingOS you may as well schedule your advert run, handle your finances, and launch a marketing campaign onto Fb and ZoomInfo’s in-house show promoting platform, all inside one platform. 

Whereas entrepreneurs have traditionally struggled with retargeting as a result of lack of means to qualify and parse out high-value site visitors, ZoomInfo’s WebSights permits you to glean key details about nameless web site guests and join certified site visitors to your campaigns. 

You too can assess the efficiency of your campaigns, the audiences in these campaigns, and your spending on promoting with detailed studies. Bear in mind: One view of reporting brings transparency and visibility throughout groups.

4. Past Account Concentrating on to Account Conversion 

MarketingOS helps you drive that focused viewers additional down the funnel. 

For instance, our FormComplete characteristic can assist flip prospects into prospects by shortening your web site types to a minimal variety of fields, serving to to extend customer response charges. If a prospect supplies solely their title and firm — however not their job title or contact data — FormComplete can mechanically fill in the remaining. 

ZoomInfo Chat can also be optimized for B2B conversion. By means of an automatic chatbot in your web site, guests can ask questions and obtain the knowledge they should take the following step within the purchaser’s journey. This creates an expertise that leads web site guests into extra pages, extra content material, and finally elevating their hand to speak.

Begin Driving MQLs

ZoomInfo’s MarketingOS helps demand era and account-based entrepreneurs goal, have interaction, and convert results in patrons by giving them world-class information, insight-driven orchestration, and personalised engagement throughout a number of channels. Your gross sales and advertising and marketing groups can lastly attain true alignment to create a extra seamless shopping for expertise and convert extra — and higher — leads.