B2B advertising and marketing partnerships platform Partnar has raised $200,000 in a Seed funding from Melbourne early-stage VC Skalata Ventures.

{The marketplace} startup describes itself as a “matchmaker for enterprise collaborations” connecting manufacturers and companies within the face of rising prices and lowering reliability from internet marketing.

Partnar gives a substitute for pay-per-click advertising and marketing campaigns for manufacturers to extend publicity, subscriber numbers, and income extra organically by means of partnerships.

They’ll use the platform to focus on their chosen buyer demographics and psychographics and be matched with related companion, utilizing a spread of partnership sorts, akin to e-mail and social media campaigns, and successfully share their buyer bases.

Founders Jamie Pitt and Ryan Elliott got down to revolutionise how B2B partnerships are fashioned, at a time when individuals on-line can choose out of app monitoring and cookies are being phased out.

With customers now in a position to choose out of app monitoring and the phasing out of cookies, advertisers can’t observe, goal, exclude, or personalise for customers as simply as earlier than.

Elliot mentioned Partnar reduces the time and assets advertising and marketing groups spend making an attempt to attach with companions.

“It’s about understanding life, mixing communities, and forging value-driven partnerships,” he mentioned. 

Pitt mentioned their product interprets finest throughout e-commerce and SaaS.

“In e-commerce, there are such a lot of helpful property you may leverage for partnerships. They’ve normally bought a social following, an e-mail record, a buyer base – even closed Fb teams and communities,” he mentioned.

“However they’ve additionally bought orders going out each week the place they will insert fliers and samples from different companies.

“SaaS is at all times fairly savvy when it comes to expertise, they usually’re at all times searching for tech partnerships, integrations and channel partnerships. So it’s simple to match these companions up as properly.”

Partnar’s shopper roster already contains Bare Wines, BeforePay, and rising star meals enterprise HelloFresh.

In a single Partnar match, BeforePay inserted promotional flyers into HelloFresh’s e-commerce deliveries, and HelloFresh in return secured entry to 650,000 e-mail addresses.

Elliot mentioned a pairing between Instyle Photo voltaic and the Tesla lease/take a look at drive startup evee had robust model values alignment between, and an e-mail marketing campaign alone delivered a $30,000 revenue for Instyle Photo voltaic.

Skalata funding supervisor Tom Smalley mentioned he was excited by Partnar’s resolution to handle unreliable third-party knowledge in advertising and marketing. 

“Advertisers who haven’t targeted on first-party knowledge will face big challenges over the subsequent 12 months,” he mentioned.

“Partnar’s emphasis on model partnerships gives an more and more helpful and genuine method for manufacturers to succeed in new prospects of their goal demographic.”