This founder contributor article on content material creation is by Alex Cattoni. She is a marketer, copywriter, 2022 Marketer of the Yr, and the founding father of the Copy Posse – the raddest, baddest crew of copywriters and entrepreneurs on the web.

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Do you hate creating new content material however know that it’s important to with a purpose to keep a robust social presence and develop your model?

Are you uninterested in listening to folks preach of the significance of “consistency” with a purpose to develop and scale your small business?

Are you burned out from creating new content material day after day and questioning how on earth you’re supposed to keep up this unsustainable momentum endlessly?

Yeah… I used to be too.

However what if I informed you there’s a manner you may strategically create content material that can let you present up constantly, attain extra folks, acquire extra traction, and enhance your visibility – with out having to rack your mind for hours day by day attempting to pump out new content material?

Properly fortunately for you (and me!) there’s.

Following this straightforward technique permits me to create content material as soon as per week…

And get over 50 completely different contact factors from it.

Fairly candy, huh?!

On this article, I’m going to drag again the curtain on my private omnichannel advertising technique and present you precisely how I do it.

Let’s get began…

3 Steps to Higher Content material Creation with out Doing Extra

Step 1: Create Unique Content material

The very first thing you might want to do is create your one piece of unique content material.

For me, meaning I’m filming a brand-new advertising, copywriting, branding, or social media tutorial for my YouTube Channel.

However in the event you don’t have a YouTube Channel, that’s okay, you may nonetheless make the most of this technique.

Your unique content material may very well be a weblog submit on your web site…

Or it may very well be a highly-valuable publication on your e mail listing…

What it’s doesn’t actually matter.

What does matter is that it’s value-packed and unique.

You really need this one piece of content material to be fairly hefty – consider one thing that delivers nice instructional worth, perception, coaching, or new data of some type to your group.

This step may be very vital as a result of this one piece of content material goes to be what all the remainder of your “free content material” is predicated off of.

Which brings us to the subsequent step…

Step 2: Create Your Omnichannel Technique

Omnichannel advertising is if you promote your content material throughout a number of channels to extend visibility and publicity to new audiences…

And it’s going to be your new BFF in terms of creating content material like a boss.

In accordance with Omnisend, entrepreneurs utilizing three-plus channels in anyone marketing campaign earned a 287% greater buy charge than these utilizing a single-channel marketing campaign.

Precisely what your omnichannel technique seems like will range relying on what kind of unique content material you’re starting with and what number of social media platforms you’re on.

Here’s a breakdown of my private omnichannel advertising technique:

• From my one unique piece of content material (my YouTube video), my workforce and I’ll ship out two content material emails to my listing.
• Each week we ship out two emails discussing the content material shared within the video – the angle of every e mail is barely completely different.

We’ll both foster connection, inform a fast story, or supply up some worth…

• Then on the finish, we let our viewers know what the newest YouTube video was and hyperlink to it.
• We additionally transcribe the script of every YouTube video, make some very minor edits, rework it right into a weblog submit, and publish it on my web site.

So now we’re hitting search engine optimization on YouTube and Google. However we’re not simply stopping with a weblog submit on my private web site…

• As a result of you may as well submit blogs on LinkedIn.
• So we re-post the precise weblog – basically phrase for phrase – in a LinkedIn E-newsletter.

We’ve already reused the content material 4 instances and we haven’t actually finished any further work.

Step 3: Repurpose Like a Professional

To maximise your omnichannel advertising efforts, you’re now going to take that one piece of content material you created…

And repurpose it strategically over all of your social channels…

Then you definitely’re going to cut it up, repackage it, and repurpose it once more…

And once more…

And once more till you’ve squeezed each final little bit of worth from that sucker.

However discover I mentioned – “strategically.”

You don’t simply need to go round re-posting or re-sharing your outdated content material day after day.

Right here’s how I repurpose my content material – and the way I repackage it – so I can proceed to make use of it many times…

Static Posts

This one is a no brainer. On the day a brand new video is launched, we’ll reuse the thumbnail from the YouTube video for the graphic…

And the caption is sort of all the time the identical as the outline field for the video or some mixture of the e-mail + description.

Right here is an instance.

We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.

Reels

My workforce will extract key takeaways from the principle video, and lower it down right into a one-minute video clip, like this.

Which we publish on Instagram, Fb, TikTok, and YouTube Shorts.

Carousel Posts

For these, we break down the first content material medium into bite-sized steps, extract a key takeaway, or increase on one fundamental level over a collection of slides, like this.

Which we publish on Instagram, Fb, Linkedin, YouTube Group and Twitter.

Label Posts

These posts are basically taking the key phrases or phrases from the first content material and turning them right into a label submit, like this.

We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.

Record Posts

Right here we break the first medium into an inventory (consider this submit as a single picture “listicle”), like this.

We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.

Quote Posts

Take a strong level or perception straight out of your unique content material and switch it right into a quote submit, like this.

We publish on Instagram, Fb, Linkedin, Pinterest, YouTube Group and Twitter.

Dialogue Posts

Break the content material into easy factors and unfold them throughout a number of slides, beginning with a query to spark engagement and sure – dialogue. Right here is an instance.

We publish on Instagram, Fb, Linkedin, YouTube Group and Twitter.

And you possibly can maintain happening and on…

You might stretch this content material out and proceed to repackage and reuse it for weeks, months, and even years.

So as an alternative of sitting down, day after day, and attempting to power your self into “feeling” like creating extra content material…

You simply put aside at some point per week the place you create one thing unique – and from that you may generate tons of of touchpoints.

However did you discover a very powerful component of this whole technique?

It’s not the best way we repurpose…

It’s not what number of instances we will repackage and reuse…

It’s the visibility we’re getting.

We submit the identical content material throughout ALL our social platforms.

Once you do that, you’re not solely stretching and maximizing your content material…

You’re additionally gaining extra visibility – which helps you construct authority and belief along with your viewers.

Which makes them more likely to purchase from you.

And it entails barely any further effort in your finish.

How cool is that?!

Attempt it out and see how a lot simpler your content material creation workflow turns into!

Content material Creation is Simply the Starting

In order for you an in depth breakdown of precisely how this repurposing technique works, you may watch a full tutorial on it right here (in the event you desire to learn, take a look at the weblog submit right here).

Thanks a lot for studying!

Till subsequent time, I’m Alex. Ciao for now.