At the moment’s new world of perception gross sales is powered by information. Firms depend on correct and complete B2B intelligence to determine new alternatives for progress, prospect and prioritize accounts, broaden buyer intelligence, floor insights, join with prospects, and shut extra offers.  

For many IT leaders, the extra information you’ve, the higher. However all information units usually are not created equal.

Firms regularly cope with inaccurate information, and even the first-party information that almost all companies acquire usually proves incomplete or affords low protection, which makes it tough to achieve progress targets. All this soiled information is an incredible burden for organizations, inflicting them a median of $15 million in losses annually.

To resolve these widespread information issues, organizations flip to third-party information suppliers for very giant units of knowledge delivered through the cloud or flat recordsdata. These huge “information cubes” increase an organization’s first-party information and are used to construct a dependable go-to-market information basis that groups can use for analyzing, predicting, and fascinating with the appropriate accounts.

What’s a ZoomInfo Knowledge Dice?

ZoomInfo Knowledge Cubes are very giant volumes of knowledge — consisting of hundreds of thousands of both account or contact information — created and equipped to every buyer’s specs. They’re sometimes delivered quarterly on to your cloud information retailer, resembling Google BigQuery, Snowflake, or Amazon S3; or as flat recordsdata.

Simply as constructing a house begins with a basis, constructing an enterprise database begins with a ZoomInfo Knowledge Dice. Knowledge groups unify these information cubes in their very own methods, normalize and enrich them, after which run fashions to attain, phase, and make the information obtainable to customers. Supplementing inside databases with third-party information builds confidence that organizations are working with correct information. It additionally produces a extra numerous, complete information lake.

Knowledge groups can select ZoomInfo Knowledge Cubes with totally different data relying on their wants:

• Firm information: Accommodates information attributes on the headquarters and site stage, together with firm names, trade, income, worker dimension, bodily places, and web sites.
• Contact information: Delivers criteria-based entry to real-time contact attributes, together with particular person names, job titles, electronic mail addresses, cellphone numbers, and places.
• Hierarchy information: Helps groups perceive the connection between accounts, together with final dad or mum, home dad or mum, quick dad or mum, subsidiary, headquarters, particular person places, and franchisor/franchisee.

The Advantages of Knowledge Cubes

Utilizing information cubes to complement first-party information allows companies to totally capitalize on their database in a lot of methods:

• Serving as a trusted information supply to cleanse, enrich, and resolve entities, construct account maps, and predict the perfect new alternatives.
• Eliminating cumbersome, guide B2B information unifying processes to seamlessly combine third-party information instantly into databases.
• Figuring out a corporation’s complete addressable market (TAM) to find out whether or not a prospect matches their preferrred buyer profile (ICP) and determine which new corporations to pursue.
• Enhancing account intelligence with expanded contact information to construct the appropriate shopping for committee with an entire account image.
• Prioritizing accounts by layering account intelligence with intent information and real-time information updates to drive a real account-based technique.

ZoomInfo Knowledge Cubes in Motion

ZoomInfo Knowledge Cubes resolve quite a lot of go-to-market challenges, together with figuring out new goal accounts, precisely routing inbound leads, and drastically improved information high quality, reliability, and protection.

Sourcing correct information on small companies

It was mission-critical for a number one U.S. trucking firm to have full, correct location information on small companies — incorrect or lacking handle data may trigger main transport disruptions. Since most information suppliers used outdated methods to assemble and preserve location data, it was tough for his or her staff to supply the particular location particulars their deliveries relied on.

To resolve this drawback, the corporate outlined a knowledge technique that leveraged inside, first-party intelligence to determine which fields to complement with exterior third-party information. They have been capable of construct an in depth, up-to-date view of every variation in constructing or unit numbers, and will pinpoint less-obvious places like warehouses, new branches, and satellite tv for pc workplaces. 

With a ZoomInfo Knowledge Dice, the corporate enriched its database quarterly, matching almost 100% of all accounts. Each document within the firm’s database had essentially the most correct location information so each supply could possibly be made extra reliably. As well as, a customized information mannequin that layered first- and third-party information helped them determine corporations that had increased transport wants, signaling high-fit accounts to focus on and pointing to untapped audiences.

Profiling the perfect buyer for a distinct segment market

A growth-stage SaaS firm wished to copy its success with a sure buyer phase. Nevertheless it was onerous to outline the phase by conventional elements, like worker dimension, trade or annual income, making it tough to search out related ones to pursue. The staff wanted a brand new technique to type and prioritize accounts with nuanced traits, like firm information, trade sub-segments, and on-line exercise.

They began by figuring out their greatest prospects, then layered their very own inside information with a ZoomInfo Knowledge Dice. They used third-party enterprise information to fill in fields resembling “customized trade classification” and “stage of expertise sophistication in a corporation.” Now they might residence in on the data that decided who could be an excellent buyer, outline a transparent preferrred buyer profile, develop an inventory of lookalike companies with related traits, and decide which accounts to interact with first.

Constructing a Basis of Dependable Knowledge: The ZoomInfo Distinction

A ZoomInfo Knowledge Dice gives information groups with limitless entry to ZoomInfo B2B intelligence to higher perceive and analyze their complete addressable markets, determine new alternatives for progress, construct account maps with correct company linkages, prospect the appropriate shopping for committees, predict lookalike corporations and prospects, and share go-to-market insights.

ZoomInfo Knowledge Cubes are purpose-built for gross sales and advertising and marketing. Organizations can entry complete, correct GTM information together with:

• 106M+ international companies
• 169M+ firm places protecting 200 firmographic information attributes
• 140M+ contacts with 100M+ verified emails and 72M+ direct dials
• 700K+ hierarchy linkages protecting 8 hierarchy classifications
• 31K+ profiled applied sciences

Discover ZoomInfo Knowledge Cubes and all the suite of information as a service options obtainable with ZoomInfo OperationsOS.