We reside in an period of accountable and sustainable funding, with environmental, social, and governance (ESG) concerns assuming ever-increasing significance and precedence in funding determination making and portfolio development.
Between 2014 and 2018, the whole worth of “sustainable and accountable” funding property in america grew at a compound fee of 16% each year to $11.995 trillion, or 25.7% of all managed property. Whereas the societal advantages of ESG investing could appear apparent, whether or not socially accountable funds generate superior risk-adjusted returns in contrast with their typical counterparts nonetheless has no clear reply. Some research report proof of a constructive relationship between socially accountable investing and irregular returns, whereas others report a destructive relationship.

One other massive query for researchers is whether or not the appliance of ESG values could result in market inefficiencies — and subsequently create the potential for irregular returns. Earlier research have largely targeted on measuring returns inside quick durations across the announcement of ESG-related information. Ours is the primary to look at longer-run returns as much as 90 days after ESG bulletins.
Our investigation was motivated by different research highlighting how giant inflows into funds with excessive social duty scores encourage institutional buyers to focus comparatively extra on ESG traits of shares than fundamentals, and the way socially accountable funds are much less inclined to promote shares with excessive ESG scores, even after destructive information on fundamentals.
We started with the prediction that investor bias in direction of ESG concerns would possibly end in overreaction to ESG-related information bulletins. This prediction was grounded in salience principle, which holds that when the eye of determination makers is disproportionately directed to at least one or a couple of components — on this case, ESG points — these components will obtain disproportionate weighting in subsequent judgments.
We theorized that this prediction ought to apply notably to ESG controversies, on condition that unhealthy information tends to be extra salient than good. Thus, when institutional buyers observe a destructive shock to the ESG attributes of a inventory, we count on they’ll are inclined to overestimate the likelihood of additional shocks, leading to a stronger tendency to promote and a bigger fall within the inventory worth than basic concerns would possibly justify.
Our research demonstrates that the worth response to ESG information occasions is extra pronounced for companies with a better institutional holding earlier than the information launch and that there’s a statistically vital lower in institutional holdings following the discharge of unhealthy ESG information in contrast with adjustments after excellent news.
If these return patterns could be attributed to institutional investor overreaction, then we count on each the announcement returns and subsequent imply reversion to be stronger when alternatives for arbitrage are extra restricted. Thus, we present that the irregular returns are stronger for smaller shares, which have larger volatility and are tougher to quick promote. Additional, per the prediction that destructive phenomena will entice extra consideration than constructive, we additionally present that the overreaction is larger for unhealthy ESG information than good ESG information.
Strategies and Findings
The research targeted on the constituent shares of the S&P Composite 1500 Index in america. We used return knowledge from the Middle for Analysis in Safety Costs (CRSP) and sourced details about ESG information occasions from RavenPack Information Analytics’s Dow Jones Version, which incorporates materials from Dow Jones Newswires, which covers the Wall Avenue Journal, Barron’s, and MarketWatch. By making use of filters to RavenPack’s information classification system, we had been capable of isolate particular person occasions in ESG-related sub-categories. (These classes are labor points, conflict battle, safety, pure disasters, air pollution, industrial accidents, civil unrest, company duty, crime, and well being.)
Occasions had been categorized additional — as constructive or destructive — utilizing RavenPack’s information sentiment methodology. Our closing pattern comprised 82,435 firm-event observations between January 2000 and December 2018.
Inventory returns round ESG information occasions had been examined utilizing the occasion research statistical methodology that always employed when assessing the impression of an occasion on the worth of a agency. (For mannequin specs, confer with the primary paper.) The tactic entails discovering the irregular return attributable to the occasion, adjusting for returns that stem from Carhart 4 components — market danger, dimension, worth, and momentum. To measure the returns round ESG bulletins, we calculated the cumulative irregular return (CAR) for 21 buying and selling days centered on every information launch day.
Throughout all companies in our pattern, the research discovered a statistically vital cumulative irregular return on the 0.01 degree for the 21-day window of -0.773% round unhealthy information, whereas the typical irregular return of -0.004% round excellent news was insignificant. The findings are in step with our prediction that the conduct of institutional buyers would mirror their concern about fund outflows after they held shares topic to ESG controversies.
To exhibit the return patterns round ESG information bulletins, we collated cumulative common irregular returns for 21 days throughout a lot of classes (see Determine 1). First, we separated occasions into excellent news and unhealthy information. Second, we categorized shares in keeping with dimension, collating separate outcomes for companies within the S&P 500 Index.

The outcomes present a transparent destructive irregular return when firms are topic to unhealthy ESG information, however no clear sample round constructive ESG information. The destructive returns round unhealthy ESG information are considerably bigger in magnitude for the smallest shares. There may be additionally proof of attainable leakage of data forward of unhealthy information occasions, as cumulative irregular returns start occurring a number of days earlier than information releases.
We additionally examined irregular buying and selling volumes from 10 days previous to the ESG information announcement to 10 days after. The outcomes are offered in Determine 2. (The irregular buying and selling quantity is calculated because the ratio of buying and selling quantity at day t of the buying and selling quantity averaged between day t = −255 and t = −46.)
We recognized a transparent improve in irregular volumes round unhealthy ESG information and solely a small improve round constructive information. The rise round unhealthy ESG information was additionally extra pronounced with smaller shares and — per different proof of potential leakages of data — there was a rise in irregular buying and selling volumes a number of days earlier than the discharge of unhealthy information.
We additionally examined which classes of ESG unhealthy information generated the best inventory worth response (see Determine 3) over the 21 buying and selling days centered on the ESG information announcement date. The most important destructive irregular returns had been associated to company governance: pressure majeure. through which a agency seeks to be excused from performing its a part of a contract; discrimination defendant through which the corporate is sued for discrimination; and antitrust swimsuit when the corporate is the defendant in a authorized motion for unfair enterprise practices.
To additional check the proposition that buyers with a robust deal with companies’ ESG traits are more likely to overreact to ESG information, we analyzed institutional investor holdings round ESG information occasions. The outcomes affirm a sample of decreased institutional holdings across the time of unhealthy ESG information and the change in institutional possession round ESG occasions was additionally noticeably bigger for small- and mid-cap shares. The outcomes present additional proof of a subset of institutional buyers promoting inventory holdings following ESG controversies, and in doing so, contributing to vital destructive returns across the time of the occasion.
If buyers overestimate ESG danger for a inventory after a nasty information occasion, it follows that the response of the market shall be out of step with the change in fundamentals related to the information — and irregular returns will end result. To check this proposition, we examined longer-run post-announcement returns subsequent to the preliminary destructive returns round ESG controversies.
Proof of constructive irregular returns within the 90-day interval after unhealthy ESG information bulletins is proven in Determine 4 beneath. As we predicted, returns had been bigger in magnitude for smaller capitalization shares, and there was no long-term pattern in irregular returns following constructive information bulletins.
Along with the singular relationship between ESG bulletins and returns, we performed a multivariate evaluation to see whether or not explicit traits of firms affected returns round ESG bulletins. We additionally examined whether or not overreactions had been accentuated in small companies and in these with a big proportion of the excellent fairness held by transient institutional buyers.

Our multivariate evaluation confirmed that the irregular returns round unhealthy ESG information had been higher than round good ESG information and that irregular returns round unhealthy ESG information had been bigger for smaller companies. Equally, the irregular returns had been bigger for companies with a higher proportion of transient buyers, demonstrating the follow-on results of such buyers overweighting the likelihood of realizing ESG dangers once more sooner or later.
Conclusion
Salience principle means that buyers overestimate the chances related to salient occasions. So when an ESG controversy happens, buyers overestimate the possibilities that the occasion will recur and subsequently overreact to the information. According to this proposition, our research discovered a destructive impact on returns when destructive ESG information was launched, however that these returns imply reverted over the following 90 days.
The impacts — each for announcement returns and subsequent reversals — had been strongest for smaller capitalization shares and people shares held by extra transient buyers earlier than the information launch.
Our analysis has a number of necessary implications:
- First, we exhibit the possibly antagonistic implications for market effectivity of biases induced by the rising deal with ESG info.
- Second, our research exhibits why institutional buyers that undertake ESG of their info set must fastidiously situation their buying and selling actions round ESG information releases to keep away from overreaction and consequent losses.
- Lastly, given the noticed overreactions to ESG information, there could also be potential for contrarians to purchase shares after the discharge of destructive ESG information and immediate from the following imply reversion.
For extra on this topic, try the full research from Bei Cui, PhD, and Paul Docherty, PhD.
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All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially mirror the views of CFA Institute or the writer’s employer.
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